Lamar Holds Biggest OOH Market Share Among US Media Companies: Research July 14, 2022 by Dave Haynes The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest shares of the US out of home advertising market. The work clearly shows that Lamar controls 25% of US OOH revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at …
US Grocer Giant Kroger Makes Big Commitment To EV Charging Stations July 13, 2022 by Dave Haynes America’s largest grocery retailer, Kroger, is making a big commitment to electric vehicle (EV) charging stations, working with several companies to add new infrastructure in store parking lots across the U.S. This is interesting in the context of digital signage and Digital Out Of Home advertising because at least some of the companies with charging …
People Fly Like Starlings, Merge Into Whale, In This Amazing Expo Promo Video July 12, 2022 by Dave Haynes With the usual qualifier that this sort of thing looks best at a very specific viewing angle, here’s a video of another rather amazing forced perspective 3D illusion piece developed by the Seoul creative shop D’strict – this one to promote the bid by the southern Korea port city of Busan for the 2030 World …
OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce July 11, 2022 by Dave Haynes The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the programmatic ad business, via buying a majority stake in the French demand side ad platform Displayce. Started up in 2014, Displayce grew into what JCDecaux says is the leading French programmatic …
That Giant Wraparound LED Billboard In LA Already Running 3D Illusion Creative July 6, 2022 by Dave Haynes When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take for a forced perspective/3D illusion piece of creative to get developed and booked on the screen. Not long at all, it seems. This is a nice piece done to promote the …
Outfront Now Has About 1,000 Livecard Digital Posters On NYC Commuter Rail Cars July 1, 2022 by Paul Fleuranges GUEST POST: PAUL FLEURANGES, OPEN TO WORK I took the Metro-North Railroad out of New York City recently, and as I rode along the Harlem Line, I noticed my train car was outfitted with OUTFRONT Media “Livecard” digital screens. The screens were installed inside the door vestibule area of a set of M-7 cars — …
Lightbox Expands Beyond Shopping Malls With New Screen Network In Groceries June 29, 2022 by Dave Haynes The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out positions, in what is branded as the Lightbox Digital Video Grocery Network. Known for many years as Adspace, the company rebranded as Lightbox about three years ago. It still does malls, …
LG Buys Way Into EV Charging Station Solutions, With Eyes On Custom, Screen-Included Stations June 28, 2022 by Dave Haynes LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in some or many cases will get paired with outdoor-rated information displays that instruct usage but also open up monetization opportunities. The acquisition is a joint venture with a pair of companies …
Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform June 28, 2022 by Dave Haynes The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad platform, having already turned to the Montreal company’s CMS software for ad scheduling, targeting and management. Mainly known for the LinkNYC digital displays around NYC’s boroughs, Intersection says the 5,500-plus screens …
Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business June 27, 2022 by Dave Haynes Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and there’s a lot to both learn and decode. What I do know is that just like there are lots of CMS software options for end-users looking to put messages on screens, …
