OOH Trace Launches Platform Designed To Provide Transparency, Immediacy To DOOH Campaign Reporting May 6, 2022 by Dave Haynes A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home advertising – both digital and analog. Developed by Carlos Viladevall, who spent 13 years as CEO of media planning giant Posterscope’s Spain business, OOH TRACE uses proprietary code embedded into creative …
Ocean Outdoor Agrees To Takeover By Largest Current Shareholder May 5, 2022 by Dave Haynes The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to a new company formed by shareholder Atairos Group, with Ocean Outdoor shareholders getting an 18% premium to the company’s cash price of $8.85 in mid-April, when Ocean went into talks with …
One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research May 5, 2022 by Dave Haynes A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – with roughly half of respondents saying they’ve been compelled to make purchases “there and then” after seeing an ad on a screen. The findings of the Sightline Global Digital Out-of-Home (DOOH) …
Target Hits Bullseye With Giant LED Above New Times Square Mini-Store In NYC May 3, 2022 by Paul Fleuranges GUEST POST: Paul Fleuranges Attention Target shoppers and digital signage enthusiasts: Target is now in Times Square. In early April, the retailer opened its 10th Manhattan location on 42nd Street, between 7th and 8th Avenues and across the street from Madame Tussauds. You can’t miss it. Peering above the street-level entrance is a very large …
These German Digital Ad Totems Have Moss Backsides And Double As Sidewalk-Level Air Filters April 28, 2022 by Dave Haynes Hat Tip to AV Magazine for noting this … Digital OOH media companies have been trying to use smart city add-ons – like community WiFI and IoT sensors – to win city approvals and rights to put ad poster totems on city streets, but a German company has a different spin on all this: a …
Billboard-Maker Media Resources New Solution Compels Endlessly-Pooping Birds To Flock Off April 28, 2022 by Dave Haynes The Toronto-area analog and digital sign firm Media Resources has developed an interesting partnership to use and sell tech that’s specifically designed to keep birds away from billboards. The company says it now has an “industry-exclusive distributorship” for Flock Off, described as a one-of-a-kind bird mitigation system that keeps birds away from billboards and other …
OOH Industry Vet Reviews State Of Times Square LED Boards, And Gives It A D+ April 22, 2022 by Dave Haynes Out of home and display industry veteran Alan High periodically sends me an email with his industry impressions, and often his phone camera shots, from travels into New York City. He’d not been into Manhattan in 18 months, because you know why, and in his latest observations, says much has changed, and not all of …
Giant 60-Foot Projections In Four Cities Help Promote Gaming-Inspired TV Series April 20, 2022 by Dave Haynes I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf of all the little companies and labs out there working on light field displays and other three-dimensional display tech, that really does meet the definition of displays that have volume and …
LG Adds Three Tanning Booth-Bright In-Window LCDs To US Commercial Display Line-Up April 15, 2022 by Dave Haynes LG has added three tanning booth-bright flat panel displays to its line-up, with the use-cases focused on applications like in-window displays for QSR operations and street-level retail. The units – 49, 55 and 75 inches – are rated at 4,000 nit brightness, which is as bright or brighter than many purely outdoor-rated LCD displays that …
Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like) April 13, 2022 by Dave Haynes Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the same period a year earlier. The numbers are from new research from the Out of Home Advertising Association of America, highlighted from the organization’s 2021 OOH Facts & Figures report, which I …
