Spanish Tourism Hotspot Switches On 22M Digital Icon In Central Pedestrian Plaza October 5, 2022 by Dave Haynes This is a new digital landmark installation in the city center of Benidorm, a tourist magnet city along a Spanish stretch of the Mediterranean coastline – a 22-meter-tall cylinder clad in semi-transparent LED. The structure in a pedestrian plaza is used as sold advertising space, but also as part of the backdrop for public events …
Lamar Repurposes Vinyl Billboard Prints As Tarps For Florida Homeowners With Hurricane-Damaged Roofs October 5, 2022 by Dave Haynes Not digital, but worth noting and celebrating: The big outdoor media firm Lamar Advertising has a great initiative to help out SW Florida homeowners who were clobbered a week ago by Hurricane Ian, with the company repurposing big and rugged vinyl billboard prints as tarps for damaged roofs. So a home missing some or all …
NHL Makes In Arena Rinkboards Digital, But Only Virtually October 4, 2022 by Dave Haynes I don’t know if this qualifies as digital signage or digital out of home, but whatever the case, a move by the National Hockey League to virtually digitize the boards that surround playing surfaces is quite interesting. The NHL is debuting what it calls Digitally Enhanced Dasherboards (DEDs) that allow dynamic, targeted advertising for its …
Germany Eases Off Energy Restrictions For Digital Signage And DOOH Displays October 3, 2022 by Dave Haynes Energy restrictions that directly affected the digital signage business in Germany have been refined and eased. The government there has amended its Energy Saving Ordinance to now be just overnight, pulled back from a ban that limited operations to just 4 pm to 10 pm at night. “All stakeholders can live with that,” writes Florian …
Volta Eases Off Rollout Accelerator; Cutting Staff And Pulling Back DOOH Ad Revenue Forecast October 3, 2022 by Dave Haynes The Digital OOH media company Volta has been announcing aggressive rollout plans at the same time as financial filings show a company burning through investor dollars, and now there’s word the San Francisco start-up is easing off the accelerator and tapping the brakes. The company has announced an “organizational realignment to reduce costs and drive …
Energy Debate Over Switching Off Digital Ad Displays Expands To Ireland September 16, 2022 by Dave Haynes The debate and discussion about digital ad displays being turned off to save energy has spread from mainland Europe to Ireland. Sinn Féin Senator Lynn Boylan has called for the Irish government to restrict the operating hours of LED billboards to reduce energy demand during peak hours. “The Government should follow the example of Germany …
Modern Display Technology Can Handle New On-Off Energy Restriction Demands In EU: NEC-Sharp Experts September 8, 2022 by Dave Haynes EDITOR – This is an interesting take from German language content partner Invidis, with insights from Sharp-NEC, on how digital signage network operators can navigate energy consumption and cost issues that have emerged in Europe. Guest Post: Florian Rotberg, Invidis In times of scarce energy supply, the pressure on digital signage network operators increases, because …
LA Bus Shelter Expansion Clears Approvals Hurdle; Integrated DOOH Screens, Surprise!, Have Opponents September 1, 2022 by Dave Haynes A proposal to add some 3,450 new tech-laden transit shelters to LA’s streets has cleared a big hurdle for its backers, but still needs to get the final OK from the full Los Angeles City Council. LA’s public works board has approved a plan from a partnership called Tranzito-Vector to add the shelters to the …
UK’s The Led Studio Launches Fine-Pitch LED Unit For Outdoor Ad Displays; Designed To Supplant LCDs August 31, 2022 by Dave Haynes I tend to be very reticent to go with claims that something is a world-first, because there’s almost always something else that actually was first, but a new LED display set-up from The LED Studio is definitely among the first of its kind, and an indication of what’s going to come (probably) in a big …
K-Pop Star’s Fan Club Books Birthday Wishes Ad Across Some 16,500 Subway Screens August 30, 2022 by Dave Haynes Hat Tip AV Interactive … An ad buy that hits 16,500 screens on one network is interesting on its own, but it’s particularly interesting when the ad buy is for a K-Pop star and the media buyer is the boy band singer’s Chinese fan club. To mark the 25th birthday of pop star Jungkook, part …
