Google Formally Enters Digital OOH; Adds Public Screens To Avails On Display & Video 360 August 30, 2022 by Dave Haynes Tech giant Google is finally, formally, plugged into digital OOH advertising – a logical expansion of options built off many years of enabling and servicing online ads that started as text but then moved to graphics and video. Google has announced companies already using its Display & Video 360 tools can now also access media …
Here’s How And Why Energy Savings Measures With DOOH Screens Can Be A Handle-With-Care Situation August 30, 2022 by Dave HaynesFollowing on to that situation in Europe in which some countries are encouraging or mandating energy usage restrictions, our German language content partners at Invidis have an interesting post up looking at the workable measures for shutting off screens for part of the day. If you are unfamiliar with what’s up here, Russia’s invasion of …
Digital Alley And Digital Square DOOH Displays Switch On At Mumbai’s Airport August 29, 2022 by Dave Haynes I don’t see a lot of news about digital signage projects in India, so it was great to get word of a set of large Digital OOH displays that have been switched on at Mumbai International Airport – Terminal T2. The media company Times OOH has created two positions – dubbed ‘Digital Alley’ and ‘Digital …
Many Screens In Germany’s DOOH Industry Restricted To Running For Just Six Hours Daily August 29, 2022 by Dave Haynes Those energy consumption mandates going in place for Germany are more restrictive than first thought, with a clarification that screens used for non-essential purposes like advertising can only operate six hours per day. Our German language content partner Invidis, based in Munich, reports: The new Energy Saving Ordinance of the Federal Ministry of Economics actually …
Swiss OOH Ad Industry Adopts Voluntary Energy Savings To (Hopefully) Pre-empt Gov’t Mandates August 26, 2022 by Dave Haynes Switzerland has joined Germany and Spain in taking measures to reduce energy usage on digital ad displays, as fall and winter approach and Russian’s continued invasion of Ukraine affects energy availability. Our German language content partner Invidis reports: While the screen runtime in Germany is limited by law from September 1st, the out-of-home industry in …
UK Start-up Targets Students With (Hopefully Rugged) Ad Screens In Student Housing Halls August 26, 2022 by Dave Haynes I have seen the necessarily ruggedized common areas and amenities of university student housing as a visiting parent, and twitch at the thought of trying to keep digital screens on the wall and running in that alcohol-impaired and testosterone-rich environment, but a UK start-up is nonetheless building out a digital OOH network in exactly those …
Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners August 26, 2022 by Dave Haynes Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …
GSTV, Ara Labs Partner On Deploying, Marketing Screens Adjacent To EV Charging Units August 26, 2022 by Dave Haynes Given the eye-watering price of electric vehicles, we can assume it will be quite some time before conventional gas stations are mothballed. But it nonetheless makes sense for a company whose business is built on the wide presence of fuel dispensers to think ahead and branch into EV charging stations. Destination Media, the place-based media …
More Detail On Germany’s Energy Savings-Focused Digital Signage And DOOH Restrictions August 25, 2022 by Florian Rotberg Partner Post: Florian Rotberg, Invidis This post originally appeared on the site of Sixteen:Nine’s German language content partner, Invidis. On Wednesday, the federal government approved two energy-saving regulations which, among other things, also restrict the operation of illuminated and self-illuminating advertising systems (DooH, digital signage in shop windows). An exception was considered for outdoor advertising. …
Media Companies Upping DOOH Billboard Design Games To Win Approvals In West Hollywood August 24, 2022 by Dave Haynes There’s still and probably always will be no end of digital posters and billboards on city sidewalks, building facades and along roadsides that are just screens that make a minimal if any nod to aesthetics. But we’re also seeing some media companies make an effort to appeases the concerns of the people who live and …
