Report: Kym Frank No Longer Running Geopath, Leaving Amidst What Observer Termed A Coup May 27, 2021 by Super User Media Post is reporting that Kym Frank has left her role as President and figurehead for the non-profit media measurement organization Geopath. The report suggests she stepped down in a disagreement with board members, but that the chain of events was engineered by Anna Bager, who took over as President of the Out of Home …
Amscreen Expanding Display Business Across Atlantic To Americas Markets May 21, 2021 by Super User If you have been around the industry forever, like me, you may recall many years ago an early UK media network in chain retail stores that was based around a small-ish LCD on a counter-mounted pole or wall, with a low-rez LED ticker above it. That company, Amscreen, has evolved quite a lot through the …
WPP’s Head Sees Big Growth Ahead For OOH, Led By Digital May 21, 2021 by Super User The guy who runs the world’s largest advertising company expects the out of home media industry, led by digital OOH, is in for a big recovery in the years ahead. Interviewed for the recent World Out of Home Organization’s virtual European Forum, WPP CEO Mark Read, Chief Executive Officer of WPP, predicts rises of 31 …
Zombie Tiger Stalks Corner Of Picadilly Circus, As Anamorphic Visual On DOOH Display May 20, 2021 by Super User The majority of the anamorphic 3D creative visuals we’ve highlighted in recent months have some from China and South Korea, but here’s a new one from London’s Picadilly Circus. It is a promo on a wraparound LED board, operated by Ocean Outdoor in the famed tourist district, for the new Netflix film Army of the …
Pilot Project Puts Bee Hotels Up By Montreal Digital Billboards May 20, 2021 by Super User It is World Bee Day, and to mark it and generate some buzz (sorry) about the critical importance of bees to food supplies, the Canadian media company Pattison is working with the almond milk company Silk on an out of home program that includes putting up bee hotels at select highway billboards around Montreal. The …
Noodles Pop From LED Screen With Anamorphic Creative Project In Beijing May 14, 2021 by Super User This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display. It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle. The creative …
World Out of Home Organization Launching New Audience Measurement Initiative May 13, 2021 by Super User Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. The World Out of Home Organization (or WOO) will …
Ford Patents Method To Scan DOOH Billboards, Push Versions Of Ads To Dashboard Screens May 12, 2021 by Super User Auto manufacturer Ford has patented a method and apparatus for using AI-driven pattern detection to read digital billboards on highways, using the on-board sensors in new vehicles that are there for safety purposes. The concept has vehicles that are scanning the roadway for things like speed limit and other traffic control signs, as well as …
DOOH Boards Around Globe Used As Digital Gallery For New David Hockney Artwork May 10, 2021 by Super User The work of British artist David Hockney is being celebrated this month on digital OOH media displays in the big tourist zones of major global cities. Hockney’s new piece – Remember you cannot look at the sun or death for very long – was created on his iPad while he was stuck like everyone else in quarantine …
Captivate Gives SMBs Love Through Free Business Spotlights On Its 11,000 Screen Network May 6, 2021 by Super User Office tower media network Captivate, which has screens in elevator cabs and building lobbies in big cities across the U.S. and Canada, is running a nice advertorial promotion this month aimed at helping small businesses. Captivate’s Small Business Spotlight series allows small business owners to submit their story and ad to be featured on Captivate’s …
