World’s Smallest DOOH Network Has Four Screens, But F1’s Global Ad Audience October 25, 2022 by Dave Haynes Pretty much every digital OOH network operator that targets motor vehicles as their “location” has to worry about quickly getting to scale across 100s or likely 1,000s of cars and screens, but a newly announced DOOH initiative involves just two cars – albeit very high profile ones. A company called Seamless Digital is putting a …
DOOH Network Focused On Screens Inside Rideshare Cars Goes Under October 25, 2022 by Dave Haynes A digital out of home ad network start-up based on tablets in view of passengers in the rear of ride-share cars, paired with AI-based analytics, has had a messy demise. The DOOH network ALFI has ceased operations and filed for Chapter 7 bankruptcy, four years after founding and about 17 months after going public on …
Better Metrics, Automation, Creative All Helping Drive Global OOH/DOOH Growth: WOO President October 17, 2022 by Dave Haynes Credible audience measurement, increasingly automated media planning and respect for creative are all helping drive global growth in out of home and digital out of home advertising, suggests the president of the World Out of Home Organization (WOO). UK-based President Tom Goddard laid out his thinking about the state of the worldwide OOH/DOOH industry last …
BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators October 14, 2022 by Dave Haynes A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH networks enhanced audience analytics with details down to the minute for individual ad spots. BlueZoo says its BlueFox solution allows agencies to “accurately report the number of impressions for each ad, …
Adomni Acquires Adstash; Deal Helps Scale Up New User-Gen Content Offer For DOOH October 13, 2022 by Dave Haynes Las Vegas-based DOOH ad-tech firm Adomni has acquired the Canadian firm Adstash, which has a technology stack aimed at powering ads in the small to medium business sector. Adomni describes itself as a programmatic DOOH advertising planning and buying platform, while Adstash has been building and marketing a “proprietary technology stack consisting of a supply-side …
Volta Jumps Shark With News Of 3D “Support” For Its DOOH Display Network October 13, 2022 by Dave Haynes An announcement this morning by Volta – the media network that does screens tied in with EV charging stations – has a “jump the shark” feel to it, with word that its fleet of high-brightness ad posters support 3D creative campaigns. The thing is, they always did, because the three-dimensional visual illusions are in the …
Bar Entertainment Network Barvanna Gets Distribution Deal To Be Available Via DIRECTV October 11, 2022 by Dave Haynes The Digital OOH start-up Barvanna has done a partnership deal with satellite and streaming provider DIRECTV to makes it services available at the sports, entertainment and hospitality locations where DIRECTV already has receiving technology and play-out boxes in place. The deal potentially – emphasis on potentially – makes Barvanna’s ad-backed soft content programming available in …
Petition Launched In UK To Turn Off Ad Billboards, Posters At Night; Energy Shortages Cited October 11, 2022 by Dave Haynes Community activists in the UK already opposed to digital out of home ad posters and billboards because of their visual impacts are now trying to pressure the government to curb their use because of energy availability and expected restrictions this winter. An organization called AdfreeCities has launched a petition it hopes will compel the UK …
Planar Launches New Outdoor Fine Pitch Displays As High-Bright LCD Alternatives October 11, 2022 by Dave Haynes If you’ve paid attention to developments in LED display technology, you’ve likely concluded it was only a matter of time before pixel density, durability and pricing started to make the technology competitive with high brightness outdoor LCDs – used mainly for Digital Out Of Home ad displays and drive-thru restaurant promotions and menu boards. That …
4,000 Sq. Ft. LED Tunnel Switches On With Credit Union’s Domination Campaign At Dulles Airport October 7, 2022 by Dave Haynes The airport advertising side of Clear Channel has lined a passenger tunnel at Washington’s Dulles airport with some 4,000 sq. ft. of LED display and block-booked its use, over several years, by a giant U.S. credit union. The new Concourse C Connector at Washington Dulles International Airport (IAD) is called the PenFed Tunnel because the …
