Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal December 12, 2023 by Super User The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy,” says Tal Jacobson, CEO of Perion, which has main offices in New York and Israel. “Hivestack’s DOOH …
Narrow Pitch Outdoor Is LED’s Next Big Leap Forward December 1, 2023 by Larry Zoll Guest post: Larry Zoll, LED Studio We’re fortunate to work in an industry that innovates quickly, changes the way people interact with their surroundings and has the capability to excite and captivate. Nowhere has this been more evident than the past decade, with big leaps in technology moving us from DIP displays, to SMD, to …
UK DOOH Owner Swapping Out Roadside LED Displays For New Ones That Reduce Energy Bills By Third November 28, 2023 by Super User LED manufacturers are starting to get their collective heads around energy consumption levels becoming a deciding factor for some of their biggest customers, like media companies. Consider the case of Clear Channel’s UK wing, which has replaced an aging-out LED spectacular billboard on the road to London Heathrow with a new one that uses roughly …
London Borough Seeking End To Deal For DOOH-Driven Smart City Transit Shelters That Were Promised But Never Delivered November 24, 2023 by Super User A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up from New York that had promised to deploy tech-filled bus shelters along major roadways in the area. Croydon Council says in a statement that VALO Smart City was awarded the concession …
Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens November 22, 2023 by Super User Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. The Montreal CMS software firm has announced a deal that will see some 600 screens at the front of Coles supermarkets in Australia converted over to Broadsign’s platform. The screens have …
DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions November 21, 2023 by Super User Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, so video recap are good Plan Bs. The DPAA had its big global conference in New York back in mid-October, and the organizations has now posted videos of the presentations and panels …
Bus Shelter DOOH Display Made Into Taverna Door To Market Mamma Mia Dinner Theater In Sweden November 20, 2023 by Super User Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be dramatically re-skinned to drive an idea: Clear Channel Scandinavia was marketing an ABBA-themed Mamma Mia! party event – which I gather is a dinner theater venue thingie with audience participation. Dinner …
UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure November 14, 2023 by Super User The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that oppose the spread of billboards on roadsides and advertising street furniture on the country’s high streets. The report, prepared by the consulting firm PwC and commissioned by Outsmart, suggests the UK …
Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales November 10, 2023 by Super User Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period.Sales for Ströer are up despite the overall overall advertising market being down or level in …
Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads November 9, 2023 by Super User Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor LEDs synced with ads on specific radio stations. So, a motorist crawling along the 20 in Montreal or the Gardiner in Toronto might see an ad for the financial company Desjardins …
