Delivery scooters fitted with displays on the cargo boxes behind the rider is really just a new spin on a well-established idea of mobile ad displays – from the sides of cube trucks to the tops of taxis and ride-share cars.
But the London company that has some 100 all-electric delivery scooters tearing around the central city has an interesting approach to guerrilla marketing for brands – just parking the scooters in locations where a lot of people are hanging around or walking past.
I saw a post on Linkedin about Ad-MOTO parking scooters at points where fans were flowing past either before or after a Premier League match in London, with the scooter sufficiently small and nimble to find its way into a highly visible spot, without getting in the way. They call the service Park & Play. The screens on both sides of the cargo box are 28-inches (there’s a slightly smaller one on the rear, as well) and a lot of people at least had the opportunity to view what was on those screens.
Cheeky, but clever.