Canadian DOOH Screens To Go (Almost) Black For Two Minutes Nov. 11 To Honor Veterans November 8, 2023 by Super User This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November 11th, which is called Remembrance Day. The Royal Canadian Legion’s initiative sees media operators and their brand advertisers to mark two minutes of silence from 11:00 – 11:02 a.m. – with …
US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage November 7, 2023 by Super User A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to be a lot of investment these days in digital signage and DOOH screens in sports and entertainment venues. SponsorUnited, based in Stamford, CT, says there has been a massive influx of …
Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% November 7, 2023 by Super User This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …
Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration November 6, 2023 by Satish Thiagarajan GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …
3D Illusion Creative Has Now Mainstreamed October 31, 2023 by Super User I’ve written often about how LED display technology has advanced in capabilities and lowered in price to a level that it is now a mainstream option on digital signage and DOOH projects, and the same thing appears to be happening with anamorphic illusion ad spots. The first ones that popped up were run on high …
UPS Ad Spot Syncs 3D Creative Between Big Times Square Board And Screen On Iconic Brown Panel Truck Below October 27, 2023 by Super User Hat Tip OOH Today for posting on this … The UPS and The UPS Store are marketing their capabilities ahead of the holiday shopping season with a big billboard ad spot in Times Square that suggests a virtual delivery – pairing the creative on the main screen with a smaller LED screen on a UPS …
OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media October 26, 2023 by Super User On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media owner, OUTFRONT, is also vacating a foreign market – albeit just over the border in Canada. OUTFRONT has announced it is selling its Canadian business to Bell Media, a subsidiary of …
Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens October 25, 2023 by Super User It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, it involves one creative piece running on one screen. But the beauty brand Maybelline and its agencies have done a campaign that ran across more than 280 screens around the UK. …
Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate October 24, 2023 by Super User The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew its out of home and digital out of home media partnerships, and for the first time consolidating the two key components under a single ad concession agreement. TfL wants to have …
Clear Channel Continues European Exit; Deal Announced Selling French Operations October 20, 2023 by Super User The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and airports – the latest move being news that a deal has been reached to sell the business in France to a Paris-based industrial holding company. The deal has been in the …
