Smart Airport Trolleys Put Wayfinding Screens On Wheels February 20, 2024 by Super User Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available space and significant capital costs for each unit mean there are only so many of them on concourses. A Danish company called Intelligent Track Systems is trying to address the need …
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul February 16, 2024 by Super User Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get a lot beyond the trickery of an object seeming to escape the boundaries of the display, and maybe rotate. Then there’s the Seoul creative studio d’strict, which arguably started the use …
Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses February 14, 2024 by Super User A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more money and scale, and now we’re seeing Digital OOH network operators make a similar shift, or maybe in the case of Loop Media, and expansion. The LA-based company, which provides curated …
DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles February 13, 2024 by Super User The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing subset group called MOOHA, short for Moving Out of Home Association. The group, labelled a collective by the DPAA, involves companies that have ads on the top of taxis and ride-share …
DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys January 24, 2024 by Super User The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports available for any U.S. ZIP code – with the hopes of that information triggering advertising placements on a sister service for local billboards. The PeopleToMySpot.com website helps local marketers and business …
PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks January 18, 2024 by Super User I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what the programatic people are going on and on about. But once in a while one of these announcements is kind of interesting because of who is involved – in this case …
New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls January 17, 2024 by Super User Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a …
Mormon Church Books Domination Campaign Across 27 Times Square LED Screens December 27, 2023 by Super User Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening takeovers for public digital art on those screens, but here is something quite different: a Christmas-themed message across 27 displays – planned, booked and delivered by the Mormon church. The Church …
OOH Gets Top Overall Performance From Media Pros: Research December 20, 2023 by Super User Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets the best performance ratings among media agency people. A 2023 survey by Media Village’s Myers Report – described as the media industry’s most influential B2B research report – says that among …
Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report December 19, 2023 by Super User Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling off its European business units Clear Channel has recently sold subsidiaries in France, Switzerland, Italy and Spain, and the plan is to sell all of the remaining European business operations to …
