WOO: Global Out-of-Home Revenue in 2025 to Reach $49bn June 9, 2025 by Florian Rotberg The global Out-of-Home industry met in Mexico City last week for its annual congress. More than 600 delegates from 58 countries attended the event – many of them familiar names from the digital signage and DooH industry. At the event, WOO President Tom Goddard presented the results of the Worldwide Expenditure Survey, which showed that …
U.S. OoH Advertising Hits Record $1.98B in Q1 June 5, 2025 by Antonia Hamberger The Out of Home industry in the U.S. has had its best start to a year ever. According to the Out of Home Advertising Association of America (OAAA), OoH network operators generated $1.98 billion in sales in the first quarter of the year. This follows a strong performance last year, when the industry reported $1.96 …
Wildstone and Hygh Partner to Expand Germany’s DooH Market June 4, 2025 by Florian Rotberg Wildstone Capital is shaking up the German digital out-of-home (DooH) sector through a strategic partnership with Berlin-based Hygh. The collaboration aims to develop a nationwide network of large-format LED displays, allowing media owners to focus on sales while Wildstone handles installation, financing and operations. Already managing 3,000+ out-of-home (OoH) screens globally, Wildstone’s cooperation with Hygh …
Goodbye Spreadsheets? Broadsign Automates Guaranteed Bookings for DooH June 3, 2025 by Antonia Hamberger While the World Out of Home Organization (WOO) is holding its annual congress in Mexico City, Broadsign – one of the largest SSPs for digital out-of-home – is taking a big step toward simplifying media planning in out-of-home. With its new In-Advance feature, booking DooH campaigns could soon be as easy and efficient as real-time …
Retail Media: Advertima and Publicis Media Collaborate June 3, 2025 by Florian Rotberg Accurate and ideally real-time audience data is crucial for programmatic media buying. In the Gulf region, in particular, obtaining reliable data remains a challenge. Publicis, the world’s largest advertising group, has formed a partnership with Advertima, instore data experts from Switzerland, for the Middle East. Their newly devloped joint offering aims to enable media buyers …
Amsterdam’s Giant Schiphol Airport Switches On Programmatic For Its Internally-Run DOOH Media Network May 14, 2025 by Dave Haynes Advertising is present in pretty much every airport a traveler might come across, but the ad faces – static or digital – tend to be put in, managed and sold by third-party out of home media companies. But the company that runs Amsterdam’s sprawling airport, as well as two other Dutch airfields, does things differently. …
Clear Channel Sells Brazilian OOH/DOOH Business To Eletromidia, As It Continues Narrrowing Focus To U.S. Market May 8, 2025 by Dave Haynes The US-based outdoor media company Clear Channel is continuing its pullback from just about any market other than America – with the latest news that it is selling its Brazilian business to Eletromidia, the largest DOOH company in that country, for just $14 million. Clear Channel businesses in Mexico, Peru, and Chile were already acquired by …
OAAA Announces Annual Awards For Top OOH/DOOH Media Work May 8, 2025 by Dave Haynes The Out of Home Advertising Association of America (OAAA) has been handing out awards for excellence in billboards, posters and other formats LONG before digital came along, and this week at its annual conference the trade association revealed the winners of the 83rd Annual OBIE Awards. The Platinum OBIE Award, the top honor, went to Coca-Cola …
OAAA President Highlights Record Growth and Future Priorities at Annual OOH/DOOH Media Conference May 7, 2025 by Dave Haynes The Out of Home Advertising Association of America is running its annual Out of Home (OOH) Media Conference this week in Boston, and as is custom the organization’s president Anna Bager did a keynote laying out where the industry is at and where it is going. In her talk, Bager noted how OOH revenue in …
Expanded, Enhanced Poster And Screen Network In London Underground Promoted As Greatest Show Under Earth May 5, 2025 by Dave Haynes The out of home media company that has an eight-year ad contract with Transport for London (TfL) says an expanded and digitally upgraded network in the Underground system will be the The Greatest Show Under Earth. That seems a bit of a reach (but that’s how a lot of marketers roll). The media company Global’s plan …
