Eye Amplifies Mobile OOH-Mobile Offer July 10, 2012 by Super User The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing line (Inventing possibilities out of home), website and all-encompassing mobile integration. Alastair Bannerman, the company’s Global Marketing Director, says Eye “spoke to a range of people from agency CEOs, creatives and …
Guest Post: In Digital OOH, Only The Best Remain June 25, 2012 by JamesThornton I recently launched my own Digital OOH media sales business [plug: done] and was lucky enough to be able to get it off the ground without having to enter the Dragons Den! I’ve worked in the DOOH arena for a while now, so it was the natural place for me to launch my new business. …
Denver’s Airport Goes Big On Digital OOH June 22, 2012 by Super User Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. The set-up includes 70-inch freestanding LCD panels on level six of the terminal, six video walls on the concourses, and four 26-foot diagonal LED video towers around the elevator columns in …
Quebecor Gets On The OOH Bus June 22, 2012 by Super User A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that the QMI was short for Quebecor Media Inc. It was at that point that I learned Quebecor has started a business unit that is re-selling content from its many media publications, like …
Astral Media Launches Digital Column Network in Downtown Montreal June 20, 2012 by Super User Astral Media’s OOH business unit has started rolling out a series of 30 “Digital Columns” around downtown Montreal this summer, either knowing something or being utterly oblivious to the university student protesters who have been clogging city streets for weeks on end, protesting tuition fee hikes. The vast majority of students have been well-behaved, but …
DigiCast Picks Up RMG’s Cafe Network May 31, 2012 by Super User DigiCast Networks and its parent company Brite Media Group have picked up the old Danoo coffee shop-based Digital OOH network run by RMG. DigiCast will roll the network into an digital Café Network and bring the cafe footprint to 650, and DigiCast’s overall footprint to 2,300 total locations in the U.S. “Adding RMG’s …
Chicago Startup Gets $2.3M To Take On Big Outdoor Ad Guys With Digital Street Kiosks May 30, 2012 by Super User A Chicago start-up is trying to take on the big outdoor boys in the digital street furniture business, and now has a little working capital to get units on the street. smartDIGITAL, a startup that makes interactive ad displays, has completed a $2.7 million Series A round of funding, reports TechCrunch. smartDIGITAL displays are already …
CODACAN Media Summit, ADlympics Wrap-up May 25, 2012 by Super User I missed the Canadian Out-of-Home Digital Association’s Digital OOH media summit last week in Toronto, as well as the fun sports/agency awareness thing that ran right after it. Tight project deadline and a LONG drive the next morning to just short of Iowa. Son. Grad. Anyway, I got a note from a friend who said the …
rVue Founder Kates No Longer CEO May 17, 2012 by Super User Not being very bright, I didn’t even pick up in the rVue Q1 financials news of the other day that the statements were being made by “Michael Mullarkey, CEO and Chairman of rVue Holdings, Inc.” Huh? I thought Jason Kates was CEO? Having written about the company’s recent struggles with revenues, I went looking for …
German OOH Media Player Goes Really Big In Hamburg May 17, 2012 by Super User The German OOH media company Ströer Group seems to get one of the big fundamentals about putting digital display in big spaces: go big or go home. The company has installed massive LCD arrays, measuring 24 and 16 square metres, at the Hamburg and Düsseldorf central rail stations. Ströer says the Hamburg Central Station is the busiest …
