Docs: Mark Boidman’s Digital OOH Industry Analysis May 19, 2015 by Dave Haynes M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the …
Pattison Onestop Rolls Out New Big Screen To Mobile Service May 19, 2015 by Dave Haynes The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. With Engage, says the company in a news release, marketers will be able to create more relevant and …
Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads May 18, 2015 by Dave Haynes A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. We’ve seen several companies come and go marketing products that use machine learning and cameras to look for, detect, count and roughly analyze faces that happen to look in the …
Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question May 16, 2015 by Dave Haynes When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. Here’s a great example of a company putting that in practice: There are screens now at London Heathrow Terminal 2 that tell arriving passengers, as they are standing …
Projects: Swedish Subway Ad Trick Finds Its Way To New York May 15, 2015 by Dave Haynes You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. This time the subway’s wind blast …
DOOHgood: Nepal Still Needs Help, So Kathmando Something May 14, 2015 by Dave Haynes The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. And now the Outdoor Advertising Association of America (OAAA) has produced a series of static …
Security: Hackers Take Over Atlanta Billboard, Run (Literally) Butt-Ugly Content May 14, 2015 by Dave Haynes Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. A contact sent me a blurred image via Reddit, and I am happy it …
Projects: Shell Does Own Gas Pump Network May 12, 2015 by Dave Haynes Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign’s ad-centric …
Sightings: Digital Vending Machine At SFO May 4, 2015 by Dave Haynes Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first …
Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup April 30, 2015 by Dave Haynes Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. “Strong partnerships …
