Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Dave Haynes Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
New DOOHgood Video For Nepal April 28, 2015 by Dave Haynes Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network. You are currently viewing a placeholder …
Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Dave Haynes If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
New York Subway Screens Get Nielsen-Rated April 20, 2015 by Dave Haynes New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell …
BroadSign Launches SIGNificance PSA Program April 14, 2015 by Dave Haynes Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. Called BroadSign SIGNificance, the effort results in content that’s designed specifically for Digital OOH media to easily be accessed by networks running BroadSign software and integrated into their campaign schedules. …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Dave Haynes It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network April 10, 2015 by Dave Haynes Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. The announced this week a deal with a Toronto company …
TouchTunes Acquired By Private Investment Firm April 3, 2015 by Dave Haynes One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. But the jukeboxes have screens and …
VIA Rolls Out All-In Bus Signage And Infotainment System April 1, 2015 by Dave Haynes Putting screens in big things that roll and bump and jolt is a substantial technical challenge – the problems ranging from too much vibration, to dust and grime, to the inquisitive fingers and sharp objects of the general public. It’s possible to put the pieces together between rugged panels and industrial, solid state PCs – …
Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie March 31, 2015 by Dave Haynes This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting …
