rVue Ad Transaction Fees Free-Fell in Q1 May 16, 2012 by Super User Anyone who thinks selling and servicing Digital OOH networks and advertising is easy should have a wander through the financials of rVue, which just released its SEC -required financials for the last quarter. This is a company that has built up a pretty substantial footprint of media inventory and has some solid, experienced people behind …
CODACAN Media Summit Agenda Defies Logic May 11, 2012 by Super User The CODACAN digital media summit is next Thursday in Toronto, and I have been weighing whether I have the time to tear downtown to sit in. The email I got this morning pretty much cemented the case for not bothering. Fully half of the three-hour event designed to raise mindshare and understanding of the medium …
Digital OOH & Mobile Campaign Offers Domestic Abuse Problem-Solving May 7, 2012 by Super User [youtube id=”EEKC-Yu-LeQ” width=”600″ height=”350″] I’m not bowled over by the idea or execution, but this is still interesting. Via ScreenReach’s David Weinfeld, who spotted on Mashable … An interactive billboard at London’s Euston Station shows an idiot going ballistic on a woman. A prompt on the billboard tells viewers to go to a URL to virtually “drag” the …
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes May 7, 2012 by Super User Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62% of a consumer’s time spent away from the house (and not at work or school) is getting places. The USA TouchPoints …
Inwindow Turns Subway Corridor Into Interactive Dog Park (w/video) May 4, 2012 by Super User The guys at Inwindow Outdoor have used the big 64-foot wall of interactive windows in New York’s Columbus Circle subway station for another intriguing interactive digital campaign, this one for Beneful Brand Dogfood. It is part of a Play campaign that launched this week and includes five interactive dog parks in cities around the country, …
A Whole Nationwide Network Of 3D Screens in Travel Plazas??? May 3, 2012 by Super User Simple people like simple things, so a company that puts ad screens in highway travel plazas and calls itself Travel Plaza TV has a certain appeal to me. The approach, however, is another thing. The company is launching what it calls the first nationwide 3D digital signage network in the U.S., reaching more than 23 …
Pepsi Global Campaign Has Digital OOH As Major Component May 2, 2012 by Super User Pepsi’s new global campaign, called “Live for Now,” will be using Digital OOH networks to reinforce the whole “live” element of the marketing and branding effort. The running stream of Pepsi-themed tweets, brand-created content, and trending topics that run on a special Pepsi site – called Pepsi Pulse – will be replicated on web-connected …
DOmedia, Ad Planning Giant Telmar Forge Alliance April 30, 2012 by Super User I’ve no idea how meaningful this will be in activity, but if there is value in the company you keep then DOmedia just developed a very nice alliance with advertising planning giant Telmar Group Inc. The alliance uses an API to connect Telmar with DOmedia and will “will enable Telmar’s agency clients to turn their …
DPAA Adds Board Spots For Vendors April 16, 2012 by Super User The Digital Place-based Advertising Association (DPAA) has amended its bylaws and will now allow suppliers to serve on its board of directors alongside network operators, with as many as four new seats at the big boy table opened up to suppliers. This would theoretically allow deep-pocketed research firms like Nielsen to get involved at a board level, …
MediaPost Digital OOH Forum: Trading Desks Are Coming … At Some Point April 11, 2012 by Super User The afternoon sessions at the MediaPost Digital OOH forum in NYC kicked off with a panel on the idea of data-driven media buying and planning. The panel covered the waterfront from people controlling budgets to people trying to tap into those budgets, and if there was a takeaway, it would be that there is a …
