Projects: The Digital Interactive Window That Isn’t June 12, 2015 by Dave Haynes Via Adweek Just watch the video … https://www.youtube.com/watch?v=NVDsMt1Ues8 Very clever, however a New Yorker who walks by the thing regularly says it was often down and out …
Ayuda Bags Static And Digital Management For Germany’s Largest OOH Firm June 11, 2015 by Dave Haynes Web stats suggest contract wins are down there with new hire announcements as posts that generate the least amount of reader activity, so I don’t cover them munch – but this contract win is big and impressive. Montreal’s Ayuda Media Systems has won the deal to handle ALL of the media management – static and …
Projects: IKE Turns On Along Denver’s Downtown Pedestrian Mall June 10, 2015 by Dave Haynes The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are collectively called IKE – short for Interactive Kiosk Experience. The project, two years in the making, turned on Tuesday. A sixth kiosk is on an adjacent street. The digital screens function as information …
Canadian Digital OOH Firms Swap Networks; Get Vertically Focused June 9, 2015 by Dave Haynes A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. …
Video: Parallel Parking Help From A Curb-side Video Wall June 9, 2015 by Dave Haynes This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. The sensors …
NEC’s VUKUNET Now Running on 100K-Plus Digital Signage Players June 8, 2015 by Dave Haynes NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. The NEC system facilitates the execution of ad campaign planning, …
How Live Data Delivers 9,640 Different Digital OOH Ad Messages June 8, 2015 by Dave Haynes Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. The agencies behind the campaign created 241 distinct …
Projects: Pooch Follows Shoppers Around UK Mall Via Sensors May 29, 2015 by Dave Haynes This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little …
Cloud down, so sign down (Updated) May 26, 2015 by Dave Haynes Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone …
German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Dave Haynes The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
