New York’s Subway System Resorts To Digital Messaging To Warn Distracted Pokemon Go Players July 20, 2016 by Super User Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network. It’s a four and half foot drop to the …
5 Questions That Get Digital Signage Projects Off To A Solid Start July 20, 2016 by Super User So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. Content. Updated over the Internet. Easy-peasy. But something’s telling you that’s not quite true …
What Happens When People Obsess Over What Technology Does, Not What It Can Do July 18, 2016 by Niel Rieger Guest Post: Mark McDermott, ScreenCloud Back when I began to create websites in the late 90s I found I could create a website that had the time on it. So I put this clock ‘feature’ on a few websites. Actually, every single website. Back then, it was a big deal. A clock! On a website! …
16:9 Podcasts: Vincent Encontre, Intuilab July 13, 2016 by Super User This week, I am speaking with Vincent Encontre, the CEO of the Toulouse, France-based interactive software firm Intuilab, which has a great product for reducing the time, cost and complications of getting interactive touchscreen projects together. Encontre talks about the company’s roots, servicing companies like Airbus, and how it pivoted into interactive digital. We spend …
Projects: 80 Million Pixels Light Up At Dubai’s New City Walk Market July 12, 2016 by Super User This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital …
6 Steps For A Successful Digital Signage Campaign July 12, 2016 by Sean Levy Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. The fully interactive …
Digital Convergence, Interactivity And Personalization Key To Digital Signage’s Future July 8, 2016 by Richard Murton Guest Post: Cornelia Henkel, Advanced Digital Solutions The ongoing digital convergence of digital signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital signage will evolve to digital engagement, enabled by an increased interactivity between …
5 Tips On Increasing Employee Commitment Using Digital Signage (Part 2) July 5, 2016 by Luis Villafane Guest Post: Richard Fortin, ITESMEDIA Are you engaging your employees during their shifts? In this second of two posts, we will look at three other ways to increase your employees’ commitment in the workplace, using digital signage. Part 1 is here. 3 – Democratize information In order to be committed to your work, you must make …
5 Tips On Increasing Employee Commitment Using Digital Signage July 4, 2016 by Luis Villafane Guest Post: Richard Fortin, ITESMEDIA Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company. Commitment has become a major management concern. It’s the number one …
Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures June 26, 2016 by Super User There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. Canadian workplace apparel retailer Mark’s won a Bronze Lion under the Creative Data category at the Cannes Lions awards …
