You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in the US, UK, France and Germany.
The company’s in-house creative team looked at listener data and crafted a bunch of messages that take playful pokes at some of their listeners.
The headlines include:
- “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?”
- “Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year, can you get us tickets?”
- “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”