The interactive touchscreen thing at sports venues is not new, but there’s a few things Philly-based MVP Interactive did with Cox Communications and the NBA’s Oklahoma City Thunder that are kinda cool:
- Fans make their personal, albeit virtual bobbleheads;
- A sensor called the vert jump mat measured how high fans can jump (vertical leap is kind of important for b-ball);
- The fan images got tied in with a Lamar digital billboard in the city.
Here’s the video …