Projects: BMO Lights Up Twin Video Walls In Toronto’s PATH System June 24, 2016 by Super User This is a pair of 3 by 5 video walls, using 55-inch narrow bezel displays, in the underground PATH concourse system/maze that connects most of the big office towers in downtown Toronto. Done for BMO Financial Group, the wall is in the walkway system at BMO’s flagship location, First Canadian Place. The guys who put it …
Free Stuff: Screenfeed Makes US and Canada Holiday Spots Available June 23, 2016 by Super User The guys at Minneapolis-based Screenfeed have developed a couple of free-to-use national holiday greetings for American and Canadian clients and prospects. The trade-off is that you’ll need to open an account with the company, which means you’re then in Screenfeed’s marketing loop. That’s not a bad thing, though, because they do great work and it’s …
12+ Tools For Using Social Media On Digital Signage Screens June 22, 2016 by Super User Social media can be a great resource for fresh, interesting, funny and highly visual content for digital signage screens, but there’s a lot more to it than pointing your content management software at a web address or hash tag. End-users need to think and plan out their social media strategy, find the right resources, identify …
Sixteen:Nine Podcasts: Jeremy Gavin, Screenfeed June 22, 2016 by Super User Jeremy Gavin, the founder of Screenfeed, sat down with me in an empty conference room at InfoComm earlier this month. Jeremy runs a Minneapolis company that generates great-looking, ready-made content feeds for digital signage networks. Screenfeed, in many ways, reinvented the whole approach to subscription content – moving the business off scrolling tickers and …
Making Better Workplaces With Employee-Facing Digital Signage June 20, 2016 by David Kaszycki Let’s cut to the chase, short and sweet. Digital signage has evolved. Period, and end of sentence. It began as a means of advertising and then it took on the patina of providing a “wow factor” for the viewer and collecting impressions that could not be ignored. Yes, it is still all that but to …
Event-Based UK Digital Signage Firm Adds Permanent Offer – NowSignage June 15, 2016 by Super User Another company has entered the hyper-crowded digital signage, with the twist of using low-cost Amazon Fire set-top boxes and HDMI sticks. Manchester, UK-based EventBeat had already been doing what it calls social signage – temporary set-ups at events – but has gone permanent with what it calls NowSignage. It’s a cloud-based, web-centric platform designed to run …
Slides: Start Your Digital Signage Project With Why, Or Don’t Even Start It June 13, 2016 by Super User Following on the old, here’s a very new take on signage – my presentation last Tuesday morning in Las Vegas at the InfoComm Digital Signage Summit. It’s not really a look at the market as a whole. It’s much more a long-form riff about the utter importance of strategy, and my open questions about some …
Upcoming Webinars On Content, Data-Driven Signage June 13, 2016 by Super User I’m involved in a couple of upcoming webinars in the next couple of weeks. On Wednesday at 2 pm, the Digital Signage Federation has a panel discussion/bun fight on “the age old questions around content for digital signage.” Questions our panelists will discuss include: My software let’s me make unlimited zones, how many should I …
Screenfeed Puts Rio Games Feeds In Starter Blocks June 13, 2016 by Super User The subscription content service Screenfeed has developed a set of feeds to help viewers of digital signage networks stay in touch with events and results coming out of the Rio Olympics in a few weeks. There are three channels available: Medal Standings – with a live medal count showing top-ranked countries, in addition to the …
Packaging Up Content For The Market June 3, 2016 by Super User I’m not sold on the idea of digital signage marketplaces when it comes to selling software and gear, but where I do think it can make some real sense is for packaged-up content and creative. Subscription content has clearly worked well for thriving companies like Screenfeed, and I think selling creative can work when the …
