The Basics: Using Sticky Content To Drive Viewership August 30, 2012 by Super User The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas at airports in Sydney, Melbourne, Brisbane and Perth. What they have done right here is parked the advertising window in a very busy area and right between the arrivals and departures …
Coca-Cola And Telstra Roll Out 3,000 Digital Signs In Australia August 30, 2012 by Super User Telstra, the big Aussie telecoms company, has done a deal with Coca-Cola Amatil (CCA), the beverage company’s bottler down under, to put some 3,000 digital sign units in bars and restaurants to drive purchases, using the carrot of free WiFi. Buying a Coca-Cola product gets customers a code they can use to connect through to …
Project Profile: Interactive Wayfinders At Upstate NY Mall August 29, 2012 by Super User Erin Doherty from Four Winds Interactive sent along a nice piece from the Syracuse Post-Standard that profiles an expanded shopping mall in that city (Destiny USA) and the big push the mall operator did with digital wayfinding directories powered by FWi’s platform. It’s pretty familiar territory for digital wayfinding systems, but nicely executed. I like …
Building The List: Who Does Digital Signage Creative? August 29, 2012 by Super User I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. There are very, very few companies whose primary business is producing creative for digitally-networked screens. So I thought I would build up the list, and share it around here. There are …
Locamoda Tweet Visuals At RNC Convention August 29, 2012 by Super User Here’s a screen grab of the social medi stream being used at the Republican National Convention this week, via Locamoda and the Republican survey research firm McLaughlin & Associates.
DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention August 29, 2012 by Super User Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans meet this week in Tampa at the party’s national convention. Democrat supporters have booked at least a couple of billboards with opposing ad spots, and one of those boards is directly …
Neil Armstrong Honored On 963 Digital Billboards In US August 28, 2012 by Super User This is a really nice gesture. Clear Channel Outdoor is running a file on all 963 of its digital boards in 37 DMAs honoring the life and achievements of Neil Armstrong, who passed away Saturday. The memorial honors the astronaut with a subtle turn on his most famous words. The memorial billboard reads: “That’s one …
PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network August 28, 2012 by Super User ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has done a deal with Digital Display Networks, which operates the network in some 4,400 c-stores, to be the exclusive advertising sales representative for the network effective immediately. Says a release: Under …
NBA Tweets Taken For Spin With Interactive Wall August 28, 2012 by Super User The NBA used a nice interactive social media wall to welcome fans at a pop-up facility that ran in London’s Covent Gardens during the 2012 Olympics. The goal of NBA House was to feature the league, attract new and existing fans through the day, and also be a base for VIP and partner hospitality events. …
Symon Beefs Up Senior Team With Three Hires August 28, 2012 by Super User Symon Communications has been beefing up its sales leadership, bringing on three keys in key roles in August. Dave Carbone has left from Hewlett Packard and joined Symon as Director for National Accounts in North America. “Dave has a long track record of large enterprise success in implementations around the world, and we are confident that …
