Ad buy RFP = wild goose chase October 23, 2008 by Dave HaynesAn industry friend who has been selling advertising forever read my recent rant about the digital signage RFP process and sent me and some other industry people a note relating his own experiences, which are familiar, though entirely different.For the third time in as many weeks, our sales team has been asked to respond to an ad …
The Digital Signage Show's attendance up by 35% October 22, 2008 by Dave Haynes Last week’s The Digital Signage Show event in New York, co-lo’d with the East Coast version of Kioskcom, saw attendance grow by 35 per cent.Lawrence Dvorchik, general manager for the shows, said he had 1,727 buyers come through the doors, up from 1,280 a year earlier. He described the response as “phenomenal,” particularly given the way the …
Mike Ribero should be blamed October 22, 2008 by Dave HaynesMike Ribero spend more than $120MM of the company’s money in less then 5 years. He should never be given a penny from a VC again! Shame on him!
Ecast adds interactive cocktail MixMaster October 21, 2008 by Dave Haynes Digital jukebox network operator Ecast has about 10,000 interactive touchscreen music stations in bars and clubs across the U.S. In the past year it has really seemed to be juicing up its offer, and this week announced a pretty interesting new feature intended to keep peopler around the station and bring them back. In addition to providing on-the-spot suggestions …
Ladies and Gentleman, start your buzzwords October 21, 2008 by Dave HaynesIf your working life sees you in meetings with advertising media and brand people, you’ve probably wqished more than once you brought your trusty jargon decoder ring with you.The New York Times sent a reporter to the National Association of Advertisers meeting last week in Orlando, who filed a story about the proceedings and his own …
The full DIGI Awards list … October 20, 2008 by Dave HaynesThere was a subtle knock on the door very late last night, and by the time I got to my foyer, all I could see were the tailights of a car speeding off down my lane. At my feet, a brown paper envelope, with my name hastily scrawled on it.Inside were the shadowy names of …
Digi Awards October 20, 2008 by Dave HaynesDavid, I certainly wouldn’t have given you a terse reply if you had called me about the awards!! 🙂 – I’m proud to say that DDC (Digital Display & Communications – Not Digital Display Group) won awards for: – “Best Local Rollout” for the work we did at the Future Shop installation at their Dundas …
DIGI Awards 2008.5 October 20, 2008 by Dave HaynesDave – Please feel free to contact me directly should you have any questions or requests regarding the DIGI awards. I would be more than happy to provide you with the press release that went out on Oct. 16th. Regards, Jill Miller
Nielsen deconstructs shopping decisions in store October 18, 2008 by Dave Haynes Like a lot of people in this space, I bang away at customers and partners about the need to get out of the mindset that the technology is what makes or breaks ad and marketing networks. It doesn’t matter how slick the screens are or smooth the media playback, if the content and strategy are wrong. One …
