Lil Wayne’s Projection-Mapped Mannequins August 24, 2012 by Super User If you can projection map a church, doing the same on a couple of retail mannequins would have to be dead-easy. Still, a project pulled off this week at a Las Vegas trade show was an interesting demo of what’s possible with a little planning and some short-throw projectors. The Magic Marketplace show this week …
Gas Retailer Rolling Out Interactive Displays At Pumps August 24, 2012 by Super User Saint John, New Brunswick-based Irving Oil – a big player in gas retail in Maritime Canada and upper US Northeast – has introduced a new service that tries a different spin on the media on gas pumps thing. IRVision, as it is called, is interactive. I don’t have much enthusiasm for the content plan, but …
Research: Humor, Character Development Matter Most In TV Ads August 22, 2012 by Super User Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content – save perhaps humor – but this new research from Nielsen is still valuable if you are in the business of creating content for this medium. A recent analysis by research …
DSA Taking Entries For Content Awards; Big & Small Budget Work Judged Separately August 22, 2012 by Super User The Digital Screenmedia Association has started accepting entries for its DSA Crown Awards, “recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and/or mobile technology.” New this time around, which I like, is parsing the entries by two categories, by budget – less or greater than $10K. …
Galante Moves To Corum August 22, 2012 by Super User The company that recently picked up the assets of MediaTile and eLiquid Media (aka firmChannel) has now grabbed a guy from another company going through all kinds of upheaval, Patrick Galante, until recently of Zoom Media. Corum Digital Corporation has appointed Galante as Senior Vice President of Sales and Marketing, responsible for overseeing all sales …
Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors August 21, 2012 by Super User The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem obvious in some respects but have some deeper implications. To the surprise of probably no one, price is the biggest factor in grocery purchases around the world. But price, reports Nielsen, …
Ancient French Cathedral’s History Told Using Projection Mapping August 20, 2012 by Super User Projection mapping can be extraodinary, but the problem I have seen repeatedly with big public projects has been the absence of a real theme and any sense of continuity. Quite often it’s a disjointed string of visual tricks, backed by electronic music. So I was pleased to read about and then watch a set of …
Man Plans, Books Marriage Proposal on Digital OOH Network August 18, 2012 by Super User Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. Frank Bernardo developed and then booked a spot to run in a downtown Montreal mall the couple dropped into while on a weekend trip to the city. The bilingual ads were …
Scala Canada Is Now Dot2Dot August 16, 2012 by Super User The software company Scala has done a deal with its Canadian office to break it off and make a new company out of the management and staff and assign them master distributor status up here among the dog sleds and lumberjacks and Biebers. Dot2Dot Communications, says a press release, will continue to build, bill and …
DPAA Adds Russian And Romanian Members August 16, 2012 by Super User The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, Brazil and Australia. The Romanian Indoor Advertising Association (RIAA) was founded just last tear and is driven by Ovidiu Brazdau, a managing partner of Info-Sanatate Network, a waiting room network in …
