Project Profile: Nissan’s Kinect-powered Virtual SUV September 6, 2012 by Super User I’m not a big fan, at all, of gesture-based interactivity. At least not the big, imprecise and goofy gestures required using Kinect. So I wasn’t expecting a lot of this program Nissan had developed to preview its new Pathfinder in dealer showrooms in the US. I should disclose that I am working with a Nissan …
RMG Adds Online To Travel Media Offer September 5, 2012 by Super User The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to sell the ad avails on WiFi-enabled browsers on US airline flights. The announcement today is a little fuzzy on details, but presumably the exclusive media sales partnership with Gogo, which has …
Project Profile: 100 Screens In AT&T’s Chicago Flagship Store September 5, 2012 by Super User US carrier AT&T has opened up a digital screen-filled flagship store on Chicago’s Magnificent Mile retail strip, with the aim of showing customers everything AT&T offers up in technology. “Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” says Paul …
People: Comqi Announces New CFO/COO September 5, 2012 by Super User ComQi has announced Ifti Ifhar is joining the company as Chief Financial Officer/Chief Operating Officer, a gig based in the software and distribution gear company’s New York offices. Ifhar is described as a seasoned finance, operations and administration executive with a broad experience of building robust infrastructures and A teams for fast growing global companies. …
People: Gurley Leaves Symon, Focusing On Mobile Again September 5, 2012 by Super User Steve Gurley has left his Senior VP position at Symon Communications to go back into start-up land – focused again on mobile marketing. Gurley is contacting people via LinkedIn to say his new company – yet to be named – “will be focused on helping client companies take advantage of the mobile marketing, mobile payment …
Project Profile: New-York Historical Society Museum September 5, 2012 by Super User All photos: www.bengancsos.com Here’s a look at how content and industrial design can work well together and take a project up a few knotches in quality. The newly renovated New-York Historical Society Museum – which presents the long and rich history of that city, now uses digital around the facility to inform and guide visitors. I …
Clarity Is Your Friend: Tips For Both Sides Of The Digital Signage RFP September 4, 2012 by Super User Through Preset, I have found myself involved in a PILE of RFPs in the past couple of years, helping end-users pick out the platform that best suits their needs. There are lots of variables and also lots of reasons for choices that have nothing to do with price, but price is always going to be a …
Big Picture: Agency Giant WPP Reports Revenues Growth, But Slowing August 31, 2012 by Super User The monster marketing services holding company WPP – the biggest of the big buys – has reported interim results for 2012 that show a roughly 6% revenue gain for the first six months of the year, to about $8 billion USD. Profit and operating margin were both up. Most of the report is the sort of …
Harris Broadcast: Deal Process “Proceeding As Planned” August 30, 2012 by Super User The leadership at the broadcast communications division of Harris have sent a note around to staff providing an update on where things are at with the parent company’s plans to sell the business unit off. A copy found its way to my Inbox. The summary: things are moving along, some big boys are looking, and …
Times Square Interactive Promo Bridges Digital And Social (For A Change) August 30, 2012 by Super User How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not too shabby, particularly given that a lot of Digital OOH operators are pretty spanking happy if people even notice their screens, never mind engage. LocaModa CEO and Founder Stephen Randall has …
