Content: Screenfeed Hits The Road With National Geographic “Destinations” Clips September 13, 2012 by Super User I will get squarely behind any content for digital screens that isn’t an utter commodity (like news, score and weather), so I was happy to get a note from Jeremy Gavin and his Screenfeed crew in the Twin Cities, announcing a new service focused on the renowned nature and global culture visuals of National Geographic. The …
Project Profile: VW’s Interactive Digital Domination In Berlin September 12, 2012 by Super User The German company BlowUP media has released details and pix of a job running for Volkswagen at the Postdamer Platz rail station in Berlin. The campaign for the VW Golf VII users large format digital, intgeractive screens, big print and social in a really nice mix that plays on the motion of car-buying. The entire …
Project Profile: Wawa Rolls Out Screen Network Across Its 600 Stores September 12, 2012 by Super User The guys up the street from me at ADFLOW Networks (what, by the way, is this industry trend towards ALL CAPS?) sent me an update and some snappies on the work being done with the well-regarded c-store operator Wawa in the US. The Burlington, ON digital signage platform provider now has its services running in …
Insteo Launches Free US Election Social Gadgets September 11, 2012 by Super User The folks at Insteo, down in Long Beach, CA, have put together a nice promotion that provides US network operators with a great free tool to use on screens in the last days of the US presidential election this fall, while also showcasing Insteo’s social content capabilities. The company has developed three gadget/widgets/thingdoodles that pull …
Stratacache Opens Chicago Office September 11, 2012 by Super User I don’t think Stratacache was struggling for business but news the company is opening a Chicago sales and demo office still makes a bunch of sense. The Dayton, Ohio-based software, hardware and services firm – which has some BIG clients like Lowes, Walgreens, H&M and McDonald’s – has an office now in suburban Oak Brook. …
Project Profile: Bloomingdales Testing Augmented Reality Virtual Dressing Rooms September 10, 2012 by Super User US fashion retailer Bloomingdales is in the middle of a limited term test of an augmented reality/interactive screen application that lets people virtually try on clothing. The chain is working with FaceCake Marketing Technologies and Microsoft, using Kinect, on something called Swivel – which is referred to as a 3D virtual dressing room. Chain Store …
Study: $450M Or More In Co-Op Dollars Going Untapped By Digital September 7, 2012 by Super User The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by brands and the people who control brand dollars who don’t want to put so-called co-op money into digital. It’s virtually impossible to quantify the amount of co-op advertising dollars available in …
Panasonic Official Digital Signage Provider Of US Political Conventions September 7, 2012 by Super User If you watched any of the coverage from the two US political conventions in the last couple of weeks, you would have seen a heavy use of large format LED walls as backdrops to everyone from the Romneys and the Obamas to Clint and his, ummm, borrowed chair. I was curious what was used, and …
Holt-Renfrew Projection Mapping In Toronto September 6, 2012 by Super User Here’s a shot from Christie, via Twitter, presumably testing out the projection mapping going on tonight at the Toronto – Bloor Street flagship store for luxury retailer Holt Renfrew, which is marking its 175th birthday.
Rant: Your Digital OOH Network Probably Sucks September 6, 2012 by Super User Like most guys, I don’t get a medical check-up anywhere near as often as I am supposed to. But my long-suffering spouse just went ahead and booked me in. So I am sitting in the waiting area this morning, watching the people not watching the Digital OOH screen in the corner of the lounge. Yet …
