Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Super User Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
Gear: Mac Minis For Digital Signage Get Better, Faster November 9, 2012 by Super User I’ve chatted with several people who think the Apple Mac Mini is the best mid-level priced digital signage player on the market because of its form factor, speed and emphasis on graphics performance. If you are in that camp, the good news is the Mac Mini is now even better. As Engadget reports, the Mac …
Awards: Two West Takes The DSA Creative Crowns November 9, 2012 by Super User The Digital Screenmedia Association found some electricity in New York and had its DSA Crown Awards the other night, following the first day of the just-wrapped Customer Engagement Technology World. There were awards in several categories and the big winner was the Kansas City-based firm Two West, which does a pile of work for Sprint …
People: Girgis Leaves Pattison Onestop November 9, 2012 by Super User Not too surprisingly, at all, Mike Girgis has left Onestop Media Group – 18 months after the company he started was acquired by Pattison Outdoor Advertising, Canada’s biggest pure-play out of home media company. Girgis is best known as the guy who got the Toronto subway system equipped with screens on its station platforms – …
Project Profile: Using Digital Signage Tech In Classrooms November 6, 2012 by Super User This is different. The Culinary Program at Okanagan College, a community college in south central British Columbia, is using digital signage gear to demonstrate food handling, preparation and cooking techniques to students. That’s usually been done with big fella mirrors hanging at an angle over the instructor’s table, but that has always meant just one …
Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Super User Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Super User Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
Flypaper’s New Marketplace Doesn’t Stick November 6, 2012 by Super User For a couple of years now various vendors have been quietly telling me of their plans to develop a content marketplace that would enable their own clients, and people using other services or platforms, to have a central clearing house for content. It is something that’s absolutely needed and would be effective in putting network …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Super User Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
UK Startup Raises Game On Virtual Fitting Rooms November 5, 2012 by Super User A UK start-up has taken a more sophisticated, less gimmicky spin on the idea of virtual fitting rooms, and it’s the sort of thing that could have application not only online but on the sales floor of apparel retailers. As TechCrunch reports, Metail is coming off a trial with Tesco and signing up retailers in …
