Locbit Adds Local Messaging Donations To DOOHgood Effort November 5, 2012 by Super User San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity efforts. All proceeds from text ads posted on the Digital OOH network that have the hash tag #Sandy will directed to the Red Cross and Habitat for Humanity, and a San Diego …
DOOHgood Update: Red Cross Video Ready For Download November 2, 2012 by Super User http://www.doohgood.com/videos-usa This video is free to use to help drive Sandy relief effort funding. It is a :30 second spot, which is kinda long, but what we could get from the Red Cross. We are STILL looking for a :15-second spot. Any volunteers?
Microsoft Hints At Shipping New, Large Multi-Touch Devices November 2, 2012 by Super User Microsoft is planning to ship devices that use Perceptive Pixel’s multi-touch capabilities, through there are few details about the what’s and when’s. This should come as no surprise as the software giant bought the small NYC startup this spring, presumably for its IP. Jeff Han, who started and sold Perceptive Pixel to Microsoft (where he …
Pinch Smart Devices For Free-Form Video Clusters November 2, 2012 by Super User I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of Technology definitely has some intriguing possibilities. Called Pinch, it’s an interface that connects the displays from multiple touch devices together. When a user places a thumb and index finger on two …
Astral Adds Six More Big Digital Boards For Toronto’s Traffic-Jammed November 2, 2012 by Super User If you have been to Toronto and headed downtown from the main airport you have seen this endless row of big billboards that have for years filled a driver’s field of vision as they crawl along. As OOH environments go it’s a good one because of all the traffic and the slow pace. Montreal-based Astral …
DOOHgood Update: Screach Adds Instagram App For #Sandy November 1, 2012 by Super User David Weinfeld, back in the dark days of life as a Preset member, had the original idea (I think) around using Digital OOH networks to get the word out about disaster relief. He’s gone on to much better things – and much younger colleagues – working as the Chief Strategy Officer for Screach. But he …
CETW Proceeding As Planned November 1, 2012 by Super User Lawrence Dvorchik, the longtime organizer of Customer Engagement Technology World (aka CETW) traded emails with me yesterday, after I guessed correctly that people in some corners were all worked up about the impact of Hurricane Sandy on the trade show planned for the middle of next week in New York. In the wake of starting …
Planning: ADstruc, Telmar Work Strategic Partnership October 31, 2012 by Super User ADstruc and Telmar have worked a strategic partnership and integration deal that sees one of the biggest media planning platforms tied into a platform that helps agencies find out of home and digital out of home media avails. “An industry first,” says ADstruc, “Telmar’s planning software now seamlessly connects into ADstruc’s buying software to provide …
DOOHgood For Sandy’s Victims October 31, 2012 by Super User Source: Getty ImagesIt’s been hard to sort out what the trigger point is for firing up the DOOHgood relief engine, but the images and video that started coming out of the US Northeast as daylight came Tuesday was enough. There are hundreds of thousands of ad-based, retail and corporate digital screens out there and …
Open Source Xibo Software Gets Upgrade October 29, 2012 by Super User The UK-based open source digital signage software project Xibo has released a new version of its code, the first big release since early 2011. Xibo 1.4.0 (which has the codename Brorsen) has 27 new features and fixes 108 bugs. It looks to have some fairly advanced features for a free platform on both the design and device …
