Could Digital Signage Network Monitoring Be SpotCheck’d November 16, 2012 by Super User When a digital signage network is properly designed, and the budget and infrastructure are all there, a lot of the worries about what’s happening in the field go away. With good connectivity and full remote management of all the devices, the people operating the network know what’s going on and have tools and processes to …
Project Profiles: Barneys Lights Up Massive Holiday Display Using MicroTiles November 15, 2012 by Super User The holiday season is underway in New York City and the windows of the larger, flashier stores are getting dressed up once again. One of the most, at least seemingly, ambitious projects this year appears to be a massive multimedia installation at Barneys. The fashion retailer’s flagship store at 660 Madison Avenue has several configurations …
Damn, They’re Low On Full Sail Hopfenfrisch! November 15, 2012 by Super User A reader saw the post a few weeks back about a digital menu board for beers on tap, and pointed out there is another company also doing that – with some pretty clever enhancements. Portland-based Digital Pour has a menu board that shows what’s on tap in a bar, but is also the front-end of …
Tech: An LCD Screen And Keypad On A Bank Card November 14, 2012 by Super User I have a tag-team presentation thing for an executive group at the end of the week, with my Mr. Smartypants portion devoted to emerging technologies that affect shoppers. One of the things I will be focused on is how display technology is evolving ion such a way that there will be screens just about everywhere. …
Women In AV Asking Sector To Get Involved To Help Sandy Victims November 14, 2012 by Super User The group Women In AV, which has a pretty self-explanatory handle, is promoting some modest efforts to help the victims of Sandy in some modest but compelling ways. They have distributed a letter asking the AV industry to pitch in, starting with some donations that will help people who don’t have liveable homes (or in …
Project Profile: Walmart, Mattel Open Virtual Store November 13, 2012 by Super User I was being swept in a wave of humanity out of Toronto’s Union Station the other day and into a rotunda area that splits the hordes in two directions into the massive underground walkway system below the business district. Right at the fork in the PATH system was this virtual store being run by Walmart and …
Project Profile: Queue Content Gets DSA’s Content Crown November 12, 2012 by Super User TEP VQ from Two West on Vimeo. Kansas City-based firm Two West does a lot of work for Sprint (also based in KC), including creative that won the DSA Crown last week for Point of Wait (less than $10,000 budget). The work was for Total Equipment Protection, one of the spots used by Sprint in its “merchantainment” channel intended …
Project Profile: Guessing Spice Program Gets DSA Crown November 12, 2012 by Super User The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware. Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner …
Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Super User Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Super User Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
