Projects: Live Data To Posters Pushes Home Energy Mobile Controls October 16, 2014 by Super User I like this – the UK startup Liveposter worked with Posterscope and an agency, CHI&Partners, to promote the Hive Active Heating service of British Gas on digital screens around London. The thrust of the campaign is to let consumers know that if they were using the mobile service, they could be firing up the furnace …
Projects: A Jersey Island Fort Gets Projection-Mapped October 16, 2014 by Super User St. Aubin’s Fort is an old fort on an islet off the main island of Jersey, one of the little UK-related islands in the English Channel. You can walk out to the fort on a causeway when the tide is low, but it’s a teeny island at high tide. As part of a film fest …
Agency-Level Ad Spot In 11 Minutes October 16, 2014 by Super User I have had a few questions for industry contacts asking if they could get logins to try out Spotomate, the DIY creative service I launched yesterday. No problem, I said. Fact is, you don’t need logins. You just go to Spotomate, select a template, and then Create A Video. It’s completely free to try and …
Projects: Calvin Klein Interactive Denim Shopping Assistant October 15, 2014 by Super User NYC-based Creative Realities, has deployed what has been dubbed a Calvin Klein Interactive Denim Shopping Assistant touch screen set-up at Macy’s Herald Square store in New York, with plans to put it in another 18 stores. Calvin Klein, says a news release, is employing interactive touch display and sales assistance applications developed by Creative Realities to support …
Free Download: Halloween Greeting October 15, 2014 by Super User Charlotte solutions provider 11 Giraffes has posted a free HD video download of a Happy Halloween greeting useful on just about any network. There are no evident strings attached, and no branding. I’ll make the reasonable assumption this drives some curiosity and traffic to the website.
Safety Glass Maker Embeds Digital Signs In Train Windows October 15, 2014 by Super User The whole transparent screens in glass thing is now pretty old news – particularly in things like grocery chiller cabinets and display cases for shoes and purses. But an Israeli company has come up with a different spin – LCDs embedded in the side windows of passenger rail cars. Oran Safety Glass is launching ScreeneX to …
Beacons Driving Fitting Room Traffic In American Eagles October 15, 2014 by Super User The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot traffic into the fitting rooms jumping when beacons were used. The retailer is working with mobile app co Shopkick in 100 of its stores, using beacons to incent people to head …
Spotomate Lets End-Users, Vendors Build Agency-Quality Ads For $75 Or Less October 15, 2014 by Super User If you have been around digital signage for a while, you’ve heard the phrase: Feed The Beast. Screen networks are always hungry for new content. Don’t feed them with new material, and you end up with stale networks. Feed them regularly, and you have the accounting team coming down the hallway asking about how to …
Spectrio Acquired By Private Equity Firm October 15, 2014 by Super User The Tampa-area solutions provider Spectrio – which started n on-hold messaging but has more recently got into digital signage – has been acquired by a New York private equity firm, The Riverside Company. Riverside now has a majority stake in Spectrio LLC, getting it from SJ Partners and other investors. “Spectrio excels at providing effective …
Projects: Eurostar Business Lounge, Brussels October 15, 2014 by Super User Here’s a nice team effort on the Eurostar (rail) business class passenger lounge at the Brussels station. Project involves integrator Solutions AV and the design agency The One Off, and the screens are running signagelive, pulling departure data from a system and using HTML5 to show it. #Eurostar asked us to create a #digital presence …
