How To Draw The Wrong Kind Of Attention On A High Street October 25, 2014 by Super User A London real estate agency found out the hard way why running plain old TV in a high street window is a bad idea, after a prankster used a universal remote to change the station from 24-hours news to porn. The Notting Hill office of Faron Sutaria, reports the Daily Mail, had its sidewalk-facing TV …
Christie, Arsenal Start Push For Experiential-Driven Movieplexes October 24, 2014 by Super User There’s an interesting piece today on Film Journal International about the how Christie Digital is positioning and using Arsenal Media, the Montreal creative shop it acquired in June, to reshape the cinema experience outside the actual theatres. The combined companies are going to a very familiar customer base with a proposition that the outside …
Projects: Vaughan Mills Mall Plugs In Digital Lounge October 24, 2014 by Super User The giant Vaughan Mills shopping mall on the northern fringes of metro Toronto got bigger this week, with a store and footprint expansion that included a new digital lounge area put together by Cineplex Digital Solutions. The lounge area is intended as a branded, experiential rest area with soft seating, Wi-Fi and a cluster of …
DMS Built To Create Directory Order From Facility Chaos October 22, 2014 by Super User I had a demo the other day of a really nice product called Directory Management Studio, software that enforces order on what can be the low-tech, chaotic business of staying on top of where things are in large facilities and passing that along in intelligent ways to the people who use those facilities. The …
Welsh Pub Adds Screens, Tablets To Enable Self-Serve Pints October 21, 2014 by Super User A pub in Swansea, Wales has launched what is thought to be the first in the UK to use digital screens and tabletop tablets for self-service pint-pounding. The Independent, among several papers, is reporting how the Westbourne in Swansea, south Wales is Britain’s first iPub. We doubt the Westbourne are using that reference, unless they …
$70 Worth Of Awesome October 21, 2014 by Super User Sixteen:Nine will not turn into the official organ of Spotomate, but I do have to mention my favorite video template is now available – converted and QA’d this past weekend to English language characters. The Oriental Painting template puts this amazing ink-blot overlay over an otherwise straightforward image slideshow. Use a handful of photos to …
Digital Signage: Passive Persistent Presence October 20, 2014 by Todd Lewis Guest Post: Mike Strand, StrandVision Lots of us get wrapped up in digital signage technology, and forget that the most important differentiator of digital signs is that they are passive in their communication, persistent with various messages driving home the same point and physically present. Think about it. Almost every advertising medium requires a conscious …
Swing And A Miss October 20, 2014 by Super User When in downtown Toronto late last week I had to zip through the retail concourse system to get to the train station, and stopped briefly to look at a new (I think) baby gear store that had signs running in the window and inside. At first glance, I thought, “Hey, I’m kinda liking the nice, …
Projects: 4K Digital Posters On Toronto Streets October 20, 2014 by Super User Astral Out-of-Home, which is owned by Canadian communications giant Bell Media, is putting 40 new digital transit shelters on downtown Toronto streets this fall – all equipped with 84-inch LCD screens capable of 4K HD. The shelters and enclosures were designed by Kramer Design Associates, and will be installed in strategic locations throughout downtown Toronto. …
Auto Ad Becomes Snowmobile Ad October 17, 2014 by Super User I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I wanted to try it and back up the assertion that a template built for one kind of products can pretty easily be used for something quite different. Here’s a car ad, …
