We’re All Content Creators, So How Do We Curate It All? October 15, 2014 by Super User We’re all content creators now, and we’re all producing content in some form that could, in theory, find its way on to digital screens. We take photos and shoot videos with our phones, and post them to social channels. We make snarky comments and tweet them. Most of it should stay where it is, but …
VIA Debuts Dual Video Out Android Digital Signage Player October 15, 2014 by Super User Taipei-based VIA Technologies has released a new Android player that addresses one of the knocks used against these kinds of devices – the lack of multiple video outputs. The company’s new VIA ALTA DS 2 player has dual full HD independent video outputs, meaning one box can drive two screens with two distinct HD video channels. Much …
Retail Tech 14: Retailer Perceptions Of Mobile Use, And Reality, Quite Different October 8, 2014 by Super User I zipped around the outer fringe of Toronto this morning to get up near the airport in a timely way and catch the half-day Retail Tech Conference, which attracted an impressively well-stocked room full of retailers and agency people. The event also had a healthy bunch of speakers, including folks from SapientNitro and from Google. All …
HTML5 Now Far Outstrips Flash For Supported Media Environments October 8, 2014 by Super User Were there any doubts about the adoption rate for HTML5 and the argument that Adobe Flash was still the way to go for malleable, update-able motion graphics on digital signs, take a look at this graphic from Neuranet, the Toronto start-up that does HTML5 ad authoring. HTML5 caught up to Flash a year ago, and …
Survey Shakes Place-Based Pom-Poms October 7, 2014 by Super User I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network …
Projects: Projection Mapping Transforms Romanian Parliament October 7, 2014 by Super User I love projection mapping. Even wrote a book about it. This is the Palace of the Parliament in Bucharest, Romania, which is second only to the Pentagon in size when it comes to the world’s largest administrative buildings. To celebrate the 555th anniversary of the capital city, the 23,000 sq. metre facade of the …
Apple Gets Patent Grant For Wireless, Flexible Digital Signs October 7, 2014 by Super User Apple has received patent approval for a device and method that is effectively a flexible, networked digital sign that uses Multimedia Messaging Service (MMS) media files. US patent 8,855,727 is summarized this way: The present invention relates to an apparatus and method to communicate multimedia documents or content to a mobile or fixed device over a …
Macy’s Testing Interactive POP, Digital Look Books October 7, 2014 by Super User The Cincinnati Enquirer has a story up online about how the US department store chain Macy’s is testing a couple of touchscreen-driven technologies aimed at Millennial shoppers. Cincinnati appears to be a test market for the tech, with New Jersey and Atlanta as follow-on test markets. The company is using what it calls touchscreen point …
Projects: Stanford 60-Seat Classroom Gets Wall-Eating 192-MicroTiles Array October 6, 2014 by Super User Here’s a 32-unit wide by 6 high wall of Christie MicroTiles in a 60-seat, yup, classroom at Stanford University. Yes, that’s 192 Tiles eating pretty much a whole wall in the Wallenberg Hall, which is used for journalism and social sciences classes, as well as some special events. Wow. Reports Christie: Opened in 2002, the Wallenberg …
Toronto Ad Club’s Big OOH Showdown Set For Thursday October 6, 2014 by Super User If you are in, or getting into, the Digital OOH advertising business, and are around Toronto, you’ll want to be at the Advertising Club of Toronto’s 3rd Annual Out-of-Home Showdown. The annual competition, this Thursday, celebrates of out-of-home campaigns executed in Canada over the past year. This year’s event has a Mad Men, which may …
