Lowes Testing Robot Store Associate: Goofy, But Then Again … October 28, 2014 by Super User Lowes Innovation Labs is testing and planning to deploy in a Silicon Valley store, not a big-ass Lowes but a smaller chain it also owns, a roaming robot that will answer questions and lead you to the particular fastener, tool or whatever you are looking for. This thing looks like a Jetsons robot and moves …
DSE Sets Up All-Day Digital OOH Operator Summit October 28, 2014 by Super User Digital Signage Expo has had, for the last few years, a pile of pre-show education sessions on the day before the trade show floor opens up, and this year is no different. I THINK they’ve done Digital OOH stuff in the past, but the organizer say new this year is a full day, seven-part DOOH …
Projects: Whole Foods Turns On Tech In New Atlanta-Area Flagship October 28, 2014 by Super User Whole Foods opened a new flagship store a couple of weeks ago in Alpharetta, Georgia (suburban Atlanta) that includes a couple of interactive digital elements new to the grocer, developed by Portland’s Second Story agency. One is what looks to be a simply presented but clever Instagram wall showing images based on images from local …
Video: DSrupted 2014 October 27, 2014 by Super User The good folks at the video production group Studio 10 shot a pile of interviews and B-roll to put together a reel for a client of mine during last month’s DSrupted conference in Toronto. As a favor I got them to also put together a highlight reel for the event, which will do little to …
A Personal Trainer Ad From A Car Ad October 27, 2014 by Super User I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a lot of shared marketing DNA between auto dealers and fitness trainers, they’re both using lotsa visual energy to get their products and services across to prospective customers. Here’s a quick auto spot that …
Using WiFi To Measure Crowds, Estimate Waits October 27, 2014 by Super User We’re starting to see technology emerge that can establish patterns in retail and public environments just by picking up the MAC addresses on smartphones that have their WiFi on and triangulating roughly where they are. That can establish heat maps of where people go and how long they dwell, and in some cases, start to …
Projects: Breeze Center Mall In Taipei October 27, 2014 by Super User One of the things that I found out about tech companies in Taiwan, while there, is that they can get a lot more involved in projects than they might in other parts of the world. VIA Technologies, much more known for CPUs and boards and small PCs, worked with the owners of a fashion district …
Projects: AB Citadele Bankas in Lithuania October 27, 2014 by Super User AB Citadele bankas in Lithuania has started deploying a network in its branches, using six displays inside and another 2 high-bright panels in street-facing windows. The set-up uses Samsung’s Smart Signage pages and signagelive as the CMS, with the project pulled together and deployed by a firm called Hansab. The screens on walls and in windows …
Video: 2014 Digital Trends Showcase In Toronto October 25, 2014 by Super User Rare sightings in nature include white buffaloes and Florida panthers, but there may be actually nothing more rare than captured footage of Lyle Bunn not wearing a sports jacket and tie. But here it is! Kidding aside, this is a nice marketing video from the recent Digital Trends Showcase held in Toronto. There were, I think …
