Projects: Boston’s SoWa District Gets Projection-Mapped For Illuminus October 30, 2014 by Super User A chunk of the hip, historic SoWa district of Boston was lit up last Saturday night in that city’s version of a Nuit Blanche festival, making heavy use of projection-mapping. Called Illuminus, the event was an opportunity for regional artists, designers, creative technologists, architects, performers and fabricators to push their creative chops to the limit using …
Some 300 Expected For Next Week’s Xlab In NYC October 30, 2014 by Super User About this time next week I’ll be running a panel at Xlab, a conference put on in New York by the Society for Experiential Graphic Design. It’s all about how the digital tech that’s converging to change how places – like retail and public facilities – are designed and experienced. I’m running the Make session, on the …
Kickstarter Project Aims To Reinvent The Lowly Digital Picture Frame October 29, 2014 by Super User There’s a new project on Kickstarter that’s looking for $100,000 to start producing networked digital picture frames you can’t help start thinking about as digital signage displays. These will be 15-inch units running Android 4.4, built in BLE and WiFi and a pretty fast quad-core CPU – nothing like the hunk of plastic gathering dust …
Casting Call Out For A Digital Signage Ad. Honest. October 29, 2014 by Super User This has to be a first – a casting call for a 60-second digital signage ad. The shoot has a director, producer, the whole nine yards, for the spot for plumbing wholesaler Ferguson Enterprises. If you live around Williamsburg, Virginia, the spot needs: FOREMAN: Any Ethnicity – Male, 35-50s. Must be believable as a construction …
How Walmart Serves In-Store Ads Based On Data October 29, 2014 by Super User The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling the platform. As you might expect, Walmart is pretty spanking good at that stuff. There’s …
Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call October 29, 2014 by Super User Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last Call, the outlet for Neiman Marcus, did a test with software vendor Scala at one of its stores to collect and track incoming sales impacts. The installed screen network involved three sets …
Projects: Xbox Mutants Run Amok On Streets Of Three Cities October 29, 2014 by Super User Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented reality experience in transit shelters. This one, for a new Xbox game called Sunset Overdrive, is running San Francisco, London, and Melbourne as part of a worldwide launch. The game is set …
Tokyo Scientists Create Touchscreen From Thin Air October 29, 2014 by Super User I’m not even going to pretend I understand what the heck is happening here, but it looks pretty intriguing. A team at the University of Tokyo has created a virtual holographic screen that you can see, feel and use as a touch surface. Called HaptoMime, it uses reflective surfaces and infrared sensors that detect fingers. …
HTML5 Is Done Evolving October 28, 2014 by Super User The really technical stuff is here, but the doofus version that suits me much better is that the W3C organization that sets HTML development standards globally published its Recommendation of HTML5 — the final version of the HTML5, years after it was first introduced. All the cool stuff that you never used to be able to do …
Looking Ahead To CEW In NYC October 28, 2014 by Super User Customer Engagement World is next week, and I took some time to see what all is there in terms of exhibitors and speakers. It’s really clear now that the event is not at all a digital signage show, something organizer Lawrence Dvorchik has been telling anyone who’d listen for a few years now. He started …
