Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Super User If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
DSrupted: Microsoft Envisioneer Mike Pell To Talk Data Visualization April 22, 2015 by Super User Two of five speakers are now set for DSrupted and another two are getting sorted. These first two are going to be great, and today let’s look at Mike Pell, who will talk about Data Visualization. If you don’t know what that is, you should, and Mike’s the guy to tell you in September in …
Paul Price Out At Creative Realities April 21, 2015 by Super User The blended entity that is Creative Realities and Wireless Ronin has filed its 2014 revenues and announced the departure of longtime CRI CEO Paul Price. “We thank Mr. Price for his service, wish him well in his new endeavors and have full confidence in the senior team at the company for a seamless transition,” says Alec …
UPDATED: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation April 20, 2015 by Super User UPDATE: Since this post went up I have had some people poke around and let me know the enthusiasm for this development may be a little premature, like 8-12 months. Blue Bite founder Mikhail Damiani pays a lot of attention to any technology that bridges media to mobile, including beacons. I asked him what was …
New York Subway Screens Get Nielsen-Rated April 20, 2015 by Super User New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell …
Projects: Murad’s Digital-Filled LA Flagship Store April 20, 2015 by Super User Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. The digital finds its place without being overpowering, and the tiled displays is a good use …
Capital Networks Turns 24 April 17, 2015 by Super User Digital signage is still quite a young industry, but some of its people have been around a very long time. Toronto-based Capital Networks is celebrating 24 years in business as of today, the same day my daughter Claire has turned 25, which is also mind-wobbling. Anyway, congratulations to Bill Trainor, Jim Vair, Morgan Henderson, Jonathan …
Video Display Embedded In Magazine Page April 16, 2015 by Super User Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies …
Projects: Screens Are Focal Points In Ontario Lottery’s Reworked Mall Kiosks April 15, 2015 by Super User Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. About six months ago, the provincial corporation started running a pilot program that spruced up the look of the kiosks and made digital display the centrepieces, running content generated …
Raspberry Pi Married To E-Paper, And They Make Digital Sign April 15, 2015 by Super User Here’s what I THINK is the first Raspberry Pi to be directly married to an e-paper display to make a rudimentary digital sign – the HAT Display from Percheron Eelectronics. The gadgets are being marketed via a Kickstarter project, at about $57 a unit, or 2 for $101. The HAT has a 2.7-inch e-paper display, as well as …
