New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up February 28, 2014 by Dave Haynes An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care digital OOH ad sector. The Toronto-based company announced Friday that it is launching “Location-Based Healthcare Digital Media Networks” in the billion dollar “Digital out of Home” sector throughout North America. Broadcast Live …
Canadian Digital Media Tech By The Numbers February 28, 2014 by Dave Haynes Here’s a nice infographic put together by the quasi-government Canadian Digital Media Network that breaks down the Canadian digital media landscape in numbers.
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium February 27, 2014 by Dave Haynes PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The research firm suggests digital signage is “now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem.” (Note: even the company that …
John Curran: 1946-2014 February 27, 2014 by Dave Haynes Keith Kelsen has sent around word that his business partner at 5th Screen has passed away. John was beloved in the industry by his colleagues, most of whom were his friends. The long calls and strategy sessions were always engaging and at times entertaining with laughter all around. On some calls his much-loved dogs would …
See A Static Poster Model’s Hair Windswept By Passing Subway Cars February 27, 2014 by Dave Haynes I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s Apolosophy hair care products comes alive when a train comes into the station. The hair on the model in the ad is as windswept as that of the other people on …
Behold The Android Digital Signage Swamp February 27, 2014 by Dave Haynes The official Sixteen:Nine count of digital signage player and management platforms that now use low-cost Android/ARM devices is at 62, but I operate with the idea that it is damn near impossible to stay on top of all the little guys here, there and everywhere that have also got on this particular development bus. A …
Research: Consumers Not Enchanted By BLE Proximity Marketing February 26, 2014 by Dave Haynes Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. Research from PricewaterhouseCoopers (PwC) suggests the great unwashed out there aren’t at all enchanted by the notion of walking through stores and public spaces and getting jack-hammered with ads, coupons and calls …
Mainstream Sign Software Firm Maturing Its Digital Signage Offer February 26, 2014 by Dave Haynes There are quite a few people who see the mainstream sign printing industry as a natural market to break into with digital signage software, given that we’re already seeing static signs like menu boards going digital. But here’s an interesting wrinkle – a software company that has serviced the mainstream wide-format printing for 20 years …
Decoding Pixel Pitch In LED Displays February 26, 2014 by Emily Carroll Guest Post: Brett Farley, NanoLumens Pixel Pitch, what is it? Why do I care? Well … the short answer is you don’t care, unless you’re going to be evaluating LED display technology for an indoor or outdoor application. In order to talk about the “pitch” one has to first define a pixel. For conversational purposes, …
Projects: Transparent Fridge Display Beckons Quebecois Beer Lovers February 25, 2014 by Dave Haynes I like the notion of transparent LCDs for product promotion in stores, but have not seen many examples off trade show floors, so it’s great to see a modest rollout of these with a major brand. Molson Coors Brewing is working with Montreal-based Groupe VIVA to put transparent beer fridges in a series of Quebec c-stores …
