DSrupted: How One Guy Reimagined Digital Signage Content April 29, 2015 by Super User When I watched a video a couple of months back about a corporate communications digital signage program in the customer contact center at Blinds.com, the first words out of my mouth were: “That’s <naughty word> brilliant.” So I am very happy to report that the guy who put it together will be in Toronto this …
Crickets In The Holoroom April 29, 2015 by Super User I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. No people. It was high noon …
Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Super User Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
New DOOHgood Video For Nepal April 28, 2015 by Super User Big thank you to Freshwater Digital Media Partners in Craft Beer Heaven, aka Grand Rapids, Michigan, for this new DOOHgood video PSA for raising awareness and relief funds for Nepal. You can download and use it with no strings attached on your out of home, retail or corporate network.
Something New: Enclosures That Don’t Look Industrial April 28, 2015 by Super User The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. …
The TV Sign Joins The Android Digital Signage CMS Crowd April 28, 2015 by Super User The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. The SaaS-based product …
DSE’s Operator Launches 2nd Vertical Market Event, Based On Corporate Communications April 27, 2015 by Super User The company behind Digital Signage Expo has announced another event that looks like a bit of a hedge against the mother ship’s future. The EduCOMM Expo in Atlanta will focus on the implementation, oversight, and management of internal digital campus communication projects in the higher education vertical. It will run at the same time and place …
Here Comes Schedulla, The Door Sign Monster April 27, 2015 by Super User A Polish company has launched a meeting room product that uses Android for the operating system and then takes the smart step of integrating beacons. Called Schedulla, a play on Godzilla, the tablet-centric platform has a simple CMS that allows users to pick a room, pick a date, describe, and invite participants. The system syncs with Google Calendar or …
DOOHgood: Nepal Earthquake Spots For Canada, US April 26, 2015 by Super User The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. We’ll have the site up …
Enplug Makes Inc’s 30 Under 30 List April 24, 2015 by Super User LA-based digital signage startup Enplug got a nice little nod from Inc. Magazine, making its 2015 30 Under 30 list of innovative companies. “It’s an honor for Enplug to be recognized as transforming an entire industry by a prestigious publication like Inc.” says CEO Nanxi Liu. “Our team is focused on building the most value-added …
