4K In Digital Signage: It’s Not A Sprint; It’s A Marathon April 15, 2015 by Super User I have a business contact I work with on video production, and I mentioned to him recently how it may well be time to step up production from 720P to 1080P, as that now seems to have settled in as the standard in digital signage video outputs. Nope, he said, we’re going right on past …
Guest Post: Mickey D’s Trials Interactive Order Screens April 14, 2015 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. It’s fast food with much more emphasis on the latter — …
BroadSign Launches SIGNificance PSA Program April 14, 2015 by Super User Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. Called BroadSign SIGNificance, the effort results in content that’s designed specifically for Digital OOH media to easily be accessed by networks running BroadSign software and integrated into their campaign schedules. …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Super User It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Video: UK’s Eclipse Digital Media Releases New Version of Embed Signage April 13, 2015 by Super User Doing posts on every version release of ALL the signage software companies out there would make for a very busy job, and probably a very boring blog. So while I am happy to learn that Brand X now does this and that, or has made something easier or added support for some gadget, I’m not …
Projects: Spaulding Boston Inspire Patients, Families Using Digital Signage April 10, 2015 by Super User Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. There are 18 different digital media display walls …
Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network April 10, 2015 by Super User Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. The announced this week a deal with a Toronto company …
NEC Adds Entry-Level Panels That Play Video Off Thumb Drives April 8, 2015 by Super User NEC Display Solutions has added a set of commercial LED-backlit displays aimed at entry-level digital signage jobs, with a USB port that will take a thumb drive and run media files off it. The MultiSync E Series displays come in 32, 42, 50, 58 and 65-inch formats, and all have that built-in USB media player that supports …
Projects: Samsung Drives 80-Foot Interactive Line-Up In Toronto April 7, 2015 by Super User Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s built around driving hype for the company’s latest smartphone, the Galaxy S6. An 80-foot wide and 10 foot tall LED wall at the city’s main media crossroads (think Times Square on a smaller scale) plays with the concept of a …
Talk Interactive At Tomorrow’s DSF Online Hangout April 7, 2015 by Super User The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.” The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. The learning objectives include: Identifying new …
