Samsung, Google, Hypersign Team On Education Bundle May 7, 2015 by Super User This seems slightly odd. Samsung has put a huge amount of effort and resources into marketing the features and benefits of its Smart Signage platform, but has joined a collaborative program that is built around an external device that negates the need for the smarts in the sign. It’s a collaboration with Google and the CMS company …
Stratacache Hires McDonald’s Menu Board Head To Run QSR Practice May 7, 2015 by Super User Stratacache has hired a guy named Dan Williams to lead its business development efforts in the QSR sector. Why that’s interesting is that Williams was at McDonald’s for 20 years and was the head of Digital and Print Menu Boards there, so he knows as much or more about the business case and logic for …
Projects: Fans Get Their Hockey Beards On For NY Rangers Games May 4, 2015 by Super User MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. Using QR codes, pre-registered fans …
Sightings: Digital Vending Machine At SFO May 4, 2015 by Super User Spotted a pair of digital vending machines at a Delta concourse at SFO. I know the concept or tech is not new, but it was the first time I’ve seen a vending unit in North America that wasn’t specific to a brand, ie Coke. Again, I’m sure they’ve been around for a while, but a first …
Danaher Takes On Brand Ambassador Role With NYC Ad Tech Startup April 30, 2015 by Super User Former DPAA head Sue Danaher has joined NYC-based ad-targeting startup Centriply as its brand ambassador, charged with opening the door at advertising and media agencies. “Sue’s combination of industry knowledge and long-standing relationships will be a major benefit to us as we extend our sales and promotional efforts,” says Shelley Stansfield, director special ops, Centriply. “Strong partnerships …
Projects: Generative Visualized Data At Rome Diesel Flagship April 30, 2015 by Super User Apparel retailer Diesel opened a flagship store in Rome last fall that included an entry area dominated by an immersive video wall running content from a German digital artist. The abstract digital display, reports GDR UK, “draws from geographical data taken from maps of Rome. Its colour, growth and movement is based upon the use …
Samsung Canada Opens Executive Briefing Centre April 30, 2015 by Super User The best of intentions, but not the best follow-through meant I registered to go see Samsung Canada’s new executive briefing centre in suburban Toronto yesterday, but never actually got away from world HQ. Stupid-busy. But Computer Dealer News has a post up that includes numerous pix of the new digs in Mississauga. Samsung has a big …
Toronto’s BIG Digital Goes After High Demand-Low Supply Short Term Business April 30, 2015 by Super User If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. Or they didn’t want to store it. I always had …
Dear Digital Signage Ecosystem: Ignore Augmented Reality Goggles April 29, 2015 by Super User There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. It’s weird. …
Nanolumens Expands Beyond LED To Projection Surfaces April 29, 2015 by Super User It seems like all the display guys are branching out lately. First it was software and now display types. You may think of Atlanta-based NanoLumens as a company squarely in the business of making lightweight, skinny and modular LED displays, but now they’ve announced a clear transparent surface you’d liken to 3M’s Vikuiti film surfaces. The NanoClear …
