Video: Google On Chromebox And The Power Of Intelligent Screens May 14, 2015 by Super User The Google For Work team – the business unit driving the company’s efforts in the digital signage market – did an online video presentation/hangout thingie a couple of weeks ago that went into several subjects, including a lengthy session specifically about digital signage and kiosks. I was out of town and missed it, but took some …
Research: How Consumers Really Use Devices In Retail May 13, 2015 by Super User So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven consumers: In-store digital enablement options can bring the ease, convenience and personalization of online into brick-and-mortar stores, says Nielsen in a new report on retail. Incorporating digital strategies into the in-store experience …
Digital Billboard In London Falls, Crushes Passerby May 12, 2015 by Super User A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. The …
New App Gives Sound To Silent Screens May 12, 2015 by Super User A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can …
Wayfinding: Big Directory Or Little Screen? May 12, 2015 by Super User I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. The digital signs can be launchpads to get people using apps, but …
Projects: Shell Does Own Gas Pump Network May 12, 2015 by Super User Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign’s ad-centric …
Research: A Video Also Worth A Thousand Words May 12, 2015 by Super User The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. consumers, suggests people prefer to interact with businesses through video and …
Why Use A Touchscreen When A Banana Will Do? May 12, 2015 by Super User How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? A hockey puck? That’s the fun premise and potential for something called Makey Makey GO, a USB stick you plug into a PC and connect to objects just using simple alligator …
And Now There’s A $9 PC That Makes A Raspberry Pi Seem Pricey May 11, 2015 by Super User An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. The company is raising money on Kickstarter for a unit that will run a version of Debian Linux, use a 1Ghz R8 ARM processor, 512MB of RAM, and 4GB …
Seneca Puts Solid State NUC On Market May 11, 2015 by Super User The little Intel NUC seems to have generated a lot of traction as s signage player, as I often hear from vendors how they are using the little boxes. The original ones were little plastic clamshells that made a lot of tech people nervous, but the product line has predictably evolved and the enclosures are now …
