DSrupted: Make Tech Disruption Your Ally August 19, 2014 by Dave Haynes The companies sponsoring the upcoming DSrupted conference in just four weeks – gulp – have a lot of interest in seeing where digital signage is going, and at least keeping pace with all the shifting tech and what it means. I’ve asked all the sponsors to give me their point of view. A few weeks …
ABC’s Day In Pictures Is Broadcast Content That Works On Digital Signs August 19, 2014 by Dave Haynes It’s rare when broadcast news material makes an effective jump across mediums and on to digital signs. We’ve all seen newscasts with talking heads on place-based screens where there’s no audio support. And we’ve seen local news reports shoveled into the programming schedules of digital sign networks, and wondered why is that there? My little …
Beacons: A Better Idea For Indoor Wayfinding August 19, 2014 by Dave Haynes Interactive wayfinding directories absolutely have a role in helping people find their way around sprawling retail, health care, higher education and corporate campuses. But emerging technology is going to erode some of their core reasons for existing. The directories are very good at telling people what’s there – through lookups and category sorting. But they’re …
Seven Ways To Get Your Digital Signage Creative Seen And Remembered August 19, 2014 by MarkJanke GUEST POST: TOM PRITZKER, JOHN RYAN Digital signage is its own highly-nuanced medium. It looks like TV, works like the Web and takes a lot of visual cues from outdoor advertising. Most mediums have defined activities – people who sit and watch TV, listen to radio, read newspapers and surf the web. With digital signage, …
Samsung Launches New Smart Digital Signage TV Product Aimed At Small Biz Market August 18, 2014 by Dave Haynes Samsung has just announced a new variant on its Smart Signage program – this one seemingly aimed squarely at the SMB space and built around its own MagicInfo software, and not that of any partners. Under the rather overstated headline “Samsung Revolutionizes Digital Signage with Introduction of Samsung Smart Signage TV for Small Shop and Business …
Projects: Tim Hortons Concept Store Includes Tabletop Interactive August 15, 2014 by Dave Haynes Here’s a video from a trade show last month in which the iconic Canadian coffee chain – which sells 8 of every 10 cups of coffee up here – showed what a store “could” look like one day. Too much white plastic for me, but I did like the stab at tabletop interactive ordering stations. …
Projects: Nike’s House Of Mamba Lights Up Shanghai Hoops August 15, 2014 by Dave Haynes When I first saw this video and read the descriptions, I couldn’t figure out how or why it was being described as an LED floor – because it looks like the basketball court was projection mapped. But after watching it a few times, I realized, no, it’s a very big tiled HD-LED floor. You can …
Halifax Adopts Region-Wide Digital Signage Program August 14, 2014 by Dave Haynes PEI’s ScreenScape Networks has for years now been advocating the value of content sharing across a broad, community-wide networking, running off their web-centric publishing and management platform. They’ve had some success in vertical markets like bars and restaurants, but now they’ve got a showcase client for the notion – the regional government for Eastern Canada’s …
Report: Small & Medium Banks View Digital Signage As Top Branch Tech Choice August 14, 2014 by Dave Haynes Louisville-based solutions provider Codigo is pretty focused on the small to medium-sized financial services sector, and has released a nice report that looks at how branch banking is evolving and where it is going. One of the interesting aspects of it shows that of marketing technology being put in new branches, digital signage is at the …
DSrupted Networking Mixer Details, Sept. 16th August 14, 2014 by Dave Haynes The Digital Signage Federation is one of the sponsors of DSrupted 2014, the first conference focused on disruptive technology in digital signage, and it’s also the host for a pre-event networking mixer. This has been in the works for months but now the details are set. When: Sept. 16th, starting at 6:30 PM. DSrupted is …
