Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools August 31, 2015 by Super User Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in …
Who Buys These Things??? August 27, 2015 by Super User Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is …
DSrupted: The Fabulous Parting Gifts Are Getting Sorted August 27, 2015 by Super User We’re 20 days out from DSrupted – yikes! – but things are well in hand, and we even have some of the fabulous parting gifts ready to go. Courtesy of returning sponsor Rise Vision, five attendees will be randomly drawn to win a Chromebox from Asus. Rise, as you probably know, has for many years …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Super User New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Super User The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
Projects: Empire State Building Gets Projection-Mapped To Aid Endangered Species August 26, 2015 by Super User I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. On August 1st one side of the iconic skyscraper – 375 feet high and …
DSE Opens Up Awards Submissions – Why You Should Care August 26, 2015 by Super User The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. I’m not sure how that went, …
LG Starts Shipping Flat, Crazy-Thin OLED TVs August 26, 2015 by Super User We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Super User I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
New ComQi Paper Looks At Signage ROI Behind The QSR Counter August 26, 2015 by Super User White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. The paper – called More Than Menus: …
