Projects: Sharing A Coke In Times Square August 19, 2015 by Super User Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
Apple Reported To Be Dumping iPads As In-Store Smart Signs August 19, 2015 by Super User The Apple-centric blog 9to5Mac is reporting that Apple’s impending store refresh will include a change in how it handles merchandising and product information. “With this Apple Store refresh next week,” the blog reports, “Apple will be pulling these aging iPad 2s from most of its stores. Instead of Smart Signs, Apple will begin pre-loading price …
Macy’s Testing Digital Fitting Room Service As Foil To Online Shopping August 19, 2015 by Super User Via Bloomberg A former Amazon exec’s startup is running a test in a Manhattan Beach, CA Macy’s that mashes up digital screens, mobile and some old-school warehouse ideas to rethink the shopping experience. In a nutshell, Hointer’s Whoosh program allows a retailer to focus on front of house being a real, tactile version on an …
OAAA Says OOH Ad Spend Up In Q2: Research August 19, 2015 by Super User The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media …
Get The Picture About Effective Wayfinding August 18, 2015 by Tim Straehle Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. …
GSTV Adds Micro Movie Reviews To Gas Pump Content Mix August 17, 2015 by Super User I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. Gas Station …
RMG’s Q2 Financials Suggest Turnaround Efforts Starting To Work August 17, 2015 by Super User Dallas-based RMG Networks has released its latest quarterly financials, which suggest the company’s turnaround efforts are starting to make a difference and getting the corporate-focused signage software and solutions company closer to running in the black. For Q2, total reported revenue from continuing operations for the quarter ended June 30, 2015 was $9.3 million, compared …
Buh-Bye Flash – IAB Says HTML5 Is The Way Forward August 17, 2015 by Super User Via AD Age Those software and creative guys doggedly hanging on to Adobe Flash as its main motion graphics playback tool might want to pay attention to the point of view of the Interactive Advertising Bureau, which is making HTML5 the new standard for digital creative. The IAB is the organization that tries to enforce …
Did Indoor Wayfinding Just Get Easier For Android Signage Platforms? August 14, 2015 by Super User This is one of those devil in the details things, but it would at least appear there is a slick new way for software companies offering Android digital signage software platforms to add indoor mapping for malls, campuses and other busy, confusing places. A company called Here is offering up indoor mapping capability to Android …
Planar CEO’s Memo To Staff: Business As Usual August 14, 2015 by Super User Planar’s CEO is telling staff and customers that it is business as usual for the Portland, OR company in the wake of the announced acquisition by Chinese LED display manufacturer Leyard. Of course, executives tend to say that in the wake of M&A events, and often that isn’t the case. But Planar’s executive team took a …
