Small Screens For Big C-Store Moments October 9, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. It’s also a chance for the brands and services that use the convenience …
Newad Adding 1,500 Screens To Canadian Digital OOH Network October 8, 2015 by Super User Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. “The advertising industry is …
PRN Back In, IZ-ON Out, In Wake Of Stratacache Acquisition October 8, 2015 by Super User The PRN brand is back in the wake of the acquisition of the shopper marketing firm by STRATACACHE. That means the team based in San Francisco will toss out its IZ-ON Media business cards and letterhead and once again use the PRN handle, which was and maybe still is short for Premier Retail Networks. “The acquisition …
Special Report: The State of ARM & Android In Digital Signage October 8, 2015 by Super User There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. But almost as quickly as Android-based signage …
Coming Tomorrow: The State Of Android Digital Signage Report October 7, 2015 by Super User Client commitments greatly slowed research and production, but I’ve finally completed work on what I think is a thorough look into the state of the Android digital signage marketplace. I will upload it and make it available as a free, no-strings-attached download tomorrow off Sixteen:Nine. It’s 23 pages, so set some time aside. The report …
First CorpComm and EduComm Expos About Quality, Not Quantity October 6, 2015 by Super User The CorpComm Expo and EduComm Expo – both of them spin-offs from the mother ship Digital Signage Expo – were run for the first time last week in Atlanta, at the Georgia World Congress Center. I didn’t go, and was off all last week, so I sent a few emails around to get a sense of how …
Chromebox Digital Signage Players Will Soon Double As Bluetooth Beacons October 6, 2015 by Super User There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. …
Freshwater Tightens Brand Name, Moves, Expands, As Business Triples October 5, 2015 by Super User Big congratulations to my friends down at the newly re-branded Freshwater Digital, the Grand Rapids, Michigan agency and solutions provider known for several years by the mouthful title of Freshwater Digital Media Partners. The new, tighter brand has been launched as the company makes some other moves. Freshwater moved to new office/warehouse space, hired several more staff, …
DPAA Numbers Suggest Digital OOH Revenue Outpacing All Other Media In 2015 October 5, 2015 by Super User The Digital Place Based Advertising Association (DPAA) put out new numbers today suggesting the Digital OOH sector’s revenue growth rate for the first half of 2015 outpaced all other major media. Based on information collected by the certified public accounting firm Miller, Kaplan, Arase from digital place-based networks – including both DPAA members and non-members — …
And We’re Back October 5, 2015 by Super User And we’re back. What’d I miss? I dutifully ignored all but a couple of email-based fires, so for all I know there were big mergers and massive product announcements. What I do know from last week is playing golf on fairways lined by 2-foot-tall fescue (Monday) or saturated from rain (Wednesday) is hard, but not as …
