Gone Foraging In The Woods (Golfing) September 24, 2015 by Super User Taking Friday and next week off, so few (or more likely no) posts. Playing golf with son. Based on my time at the driving range today, I will spend a lot of time in the trees. Everything, EVERYTHING, pushing right at the moment. Sigh. Regular programming resumes Oct. 5th.
Conquering The Creative Brief For Video September 24, 2015 by Ben Davis GUEST POST: Kindi Lantz, Funnelbox All Hail the Creative Brief. Unless you work in marketing or at a creative agency or design shop, the idea of using a creative brief may be foreign to you. Great video content starts with insightful strategic objectives that are neatly summed up in a creative brief for video marketing, …
Mvix Launches All-In $259 Digital Signage Player & Software Bundle September 23, 2015 by Super UserThe Sterling, Virginia-based signage firm Mvix has launched a new hardware/software bundle that gets users a teeny Intel-based player and lifetime software for just $259. Dubbed Xhibit Mykro, the set-up is an Intel Bay Trail-based player and Mvix’s cloud-based XhibitSignage software, which can be managed and updated over the Internet, supports HTML5 media playback, and has the …
How To Go Interactive In Digital Signage September 22, 2015 by Mark McDermott GUEST POST: Mark Janke, Deviceworx There’s a reason so many digital signs out there have fingerprints all over them – consumers expect that pretty much any screen they see and use will be interactive, just like their phones and tablets. But only a fraction of the digital signs now operating in the field are set …
Projects: Morgan Stanley Switches On Data-Driven Times Square Displays September 21, 2015 by Super User The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. It is described as data visualization, …
Breaking Through The Retail Kaleidoscope September 21, 2015 by Michael Tutton GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, …
Projects: Toronto’s Union Station Ties Up Ads With LED September 18, 2015 by Super User Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for …
Pix: Pre-DSrupted DSF Networking Event September 17, 2015 by Super User Here’s a stack of pix from the Digital Signage Federation event at Yorkdale shopping centre on Tuesday night, courtesy of Stephanie Gutnik of BroadSign. There were roughly 50 people, who were broken up into teams of 4 to go on a signage scavenger hunt in the ritzy mall – noting everything from the excellent to the …
DSrupted 2015 Wrap-Up September 17, 2015 by Super User At roughly 4:30 Wednesday I informed the crowd at DSrupted we were done, that I was in bad need of a beer, and that if anyone else was he or she should follow me across the street to a sports bar. Many did, as we tipped a celebratory pint to what I think was a very well-received second …
Show Time September 16, 2015 by Super User Today is DSrupted. Set-up went pretty much as planned yesterday, and we had a great little speakers’ dinner last night at a bistro on Spadina. The film fest has downtown Toronto absolutely hopping. I learned last year that when you run an event, you don’t have much chance to also “cover” it as a blogger. However, …
