Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter May 2, 2023 by Dave Haynes There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential set-ups. We hear far less, though, about infrastructure upgrades – like efforts by Madrid’s subway system to integrate more data and make its system smart for both passengers and operators. The …
Digital Signage Education Agenda – Under D=Sign Banner – Set For June At InfoComm May 1, 2023 by Dave Haynes The digital signage education components of the upcoming InfoComm trade show have been set, with a lot of it tied to the D=Sign program put together with the Digital Signage Federation. The courses run June 13-15 in Orlando, at the same venue as the big pro-AV trade show. It would take me many hours to …
More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC May 1, 2023 by Dave Haynes A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest is a new part of the Grand Central rail station that finally gives access to the Long Island rail system from the east side of Manhattan. For decades, if you were …
UK Garbage Trucks Used As Rolling Digital Billboards May 1, 2023 by Dave Haynes A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of these trucks, and commercial trucks in general,are not new, but I’ve not seen ones using LED displays instead of static print in poster frames or stick-on vinyl graphics. A company called …
Irregular Stacked LED Totem In Window Attracts Attention For Perfume Brand’s Store May 1, 2023 by Dave Haynes Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped LED set-up used by the luxury perfume brand Xerjoff for shops in Milan. The irregular stacked display uses a custom metal frame developed by the Italian solutions provider Getled. The LED …
Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience May 1, 2023 by Dave Haynes This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. It is used by Stradivarius, a retail chain that sells women’s apparel (not priceless, centuries-old violins). It’s a Spanish company, part of a larger group that also owns Zara. The design studio …
Out Of Home New York New Name For What Was New York Digital Signage Week May 1, 2023 by Dave Haynes New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better and more aptly reflects the balance of what goes on during a series of events each October. UK-based Adrian Cotterill (most known as the founder/editor of the online publication DailyDOOH) has …
Golf Day Set For Digital Signage Folks Ahead Of InfoComm April 28, 2023 by Dave Haynes Golfers in the digital signage community who are heading down to InfoComm in, gulp, just a few weeks may want to sign up for an informal golf day being organized by industry vet Kevin Cosbey. The “InfoGolf Open” has been set up for Tuesday, June 13th at the Shingle Creek Golf Club in Orlando, less …
Text Messages Drive Experiential Wish Fountain At San Diego Office Building April 28, 2023 by Dave Haynes In the days before fine pitch LED video walls, property developers often put fountains into the ground floor lobbies of office towers as an amenity and attraction. Here’s a very different kind of fountain – made with machined wood and LED lighting – to deliver an experience at a San Diego office building. Developed by …
Visual Merchandising Demo Pairs Content Trigger With Projection Mapping At Fixture April 28, 2023 by Dave Haynes This is an interesting mash-up of a conventional display and small-scale projection mapping for visual merchandising in retail. It’s a trade show demo done by the UK firm Motion Mapping, which does projections on everything from big building facades to small surfaces in retail and elsewhere. I THINK that’s an LCD paired with projection, but …
