Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped LED set-up used by the luxury perfume brand Xerjoff for shops in Milan.
The irregular stacked display uses a custom metal frame developed by the Italian solutions provider Getled. The LED is 2.9mm pitch.
This is what it looks like pre-install, back at the facility in Milan.
Getled also worked with Xerjoff on a more conventional mini-billboard display inside the shop window of its store in the Fairmont Hotel in Monaco.