Global Digital Signage Awards Are Back, But With Better Defined Categories That Level The Entry Field May 4, 2023 by Dave Haynes The global Digital Signage Awards are back for 2023-24 – with Sixteen:Nine again being the main media sponsor. But there are some big changes in place for awards categories, with much more focus on impacts as opposed to market segments. Instead of celebrating the best submitted work in categories like workplace or digital out of …
Skykit Pivoting From Marketing CMS Software To Device Management Solutions Available To Competitors May 4, 2023 by Dave Haynes Minneapolis software firm Skykit is in the middle of a business pivot from a focus on chasing digital signage CMS software business in a crowded competitive field to offering a device management platform for signage that its competitors are welcome to integrate and use. The company has zeroed in on the Android operating system and …
Unilumin Running Two-Day Partner Event Next Week In NYC May 3, 2023 by Dave Haynes If you are in New York next week, one of the larger LED display manufacturers on the planet is having a two-day partner event and showcase at its experience center on West 31st Street. The May 10-11 event is intended as a way for the China-based Unilumin’s US partners to network with clients, and to …
Sean McCaffrey On How GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers May 3, 2023 by Dave Haynes In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. The proposition was that people stuck doing something – usually waiting – would pass their time looking at a screen. Then smartphones came along, and there went that notion. Except in …
Uniguest Acquires NYC-Based Enterprise Video Firm Bunch May 2, 2023 by Dave Haynes Uniguest has been one of the more active companies in digital signage M&A, and the Nashville digital signage solutions company announced today it has brought another firm under its corporate umbrella – the enterprise video and collaboration provider Bunch. Founded in 2016, NYC-based Bunch, says PR, has built an impressive client list and kept a …
Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research May 2, 2023 by Dave Haynes The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home screens are needed for messaging or ads to reach a target audience and have an impact. The company ran three sets of tests over the past year, and concluded from that …
COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11 May 2, 2023 by Dave Haynes This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in the US, filed for Chapter 11 in mid-April and announced a debt restructuring plan designed to keep the lights on and restore growth that was crippled in the COVID era, when …
Uniguest Goes Back To Future: Enabling Digital Signage On Hotel Business Center Screens May 2, 2023 by Dave Haynes The hospitality-centric digital signage solutions firm Uniguest has done a little back to the future thing, adding a digital signage mode to business center workstations in hotels – the original service offer of the Nashville-based company. Uniguest got its start in hotels like Hiltons by delivering and managing the business centers – the rooms or …
Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Dave Haynes This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
LED Display Market Seeing Double-Digit Growth, But LCD Market Still Has Life: Omdia May 2, 2023 by Dave Haynes The research firm Omdia expects the LED video display market to grow at a 12.1% CAGR clip over the next three years, but notes there is still plenty of life left for at least some aspects of the LCD public display market because of the cost delta between fine pitch LED and LCD. From Omdia’s …
