Poppulo (Four Winds) Trims 12.5% Of Its Global Headcount May 12, 2023 by Dave Haynes The workplace communications and experience platform Poppulo (known for many years in this industry as Four Winds Interactive) has done a staff downsizing round across the offices of its merged and blended company, trimming headcount by 12.5%. The cuts affect 53 people in the US, 21 in Ireland (where the Poppulo side of the business …
Books Tumble Off Shelf On This Great LED Retail Facade At Qatar’s Flashy New Airport May 11, 2023 by Dave Haynes As LED costs have lowered and awareness among architects and retail space designs has increased, we’ve started to see some premium locations of stores replace conventional facades with digital versions – and this is a great example of a brand using creative to really work with the physical set-up. It is a Day2Day newsstand-style store …
German LED Firm Builds, Stacks Sea Container-Style For Pop-Up Event Screens May 11, 2023 by Dave Haynes Here’s a variation on that pop-up display used for short-term sports and entertainment events in the UK – a German design that’s been around since 2010, stacking two sea container-like units, the upper one with an LED screen. The company is Stuttgart-based LED rental company Screen Visions, and it markets the Vidibox as a multi-purpose device …
German OOH Media Operator Ströer Reports DOOH Sales Up 17% May 11, 2023 by Dave Haynes Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of 2023, with Digital OOH revenues up by 17%. Ad sales for DOOH were substantially higher than for analog OOH formats (up 4%), and represent a rare bright spot in an otherwise …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Dave Haynes Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Dave Haynes Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
Wendy’s Working With Google To Test Voice AI At Drive-Thru Ordering Stations May 10, 2023 by Dave Haynes QSR giant Wendy’s is going to pilot an AI-driven bot that will handle the voice ordering process in drive-thru lanes, with the goal of speeding up ordering times and improving accuracy. A trial is set to run at a Wendy’s in Columbus, Ohio, where the burger chain has its head office. The trial will be …
DSS Europe Releases Conference Details Ahead Of July 5-6 Munich Conference May 10, 2023 by Dave Haynes My friends at invidis consulting have released details on the conference speaker and panelist line-up for the 2023 edition of its annual Digital Signage Summit Europe (DSS Europe), set for July 5-6 in Munich, Germany. The line-up includes a whole bunch of C-level people from most of the largest digital signage software and solutions providers …
DSE Starts Trickling Out Details On Education Sessions For December Event May 10, 2023 by Dave Haynes The organizers of Digital Signage Experience, set for early December in Las Vegas, have started trickling out information about its education sessions and the speakers and panelists who’ll get in front of mikes. The sessions, as you might expect, tick a lot of hot topic boxes like AI and retail media networks. The sessions being …
Luca Gonnelli On How His Italian Agency Spin-Out Algo Uses AI To Automate Videos May 10, 2023 by Dave Haynes Tools that fast-track or reduce the costs of video production have been around for many years – often based on templates that can be brought into design software or extended to cloud platforms. These kinds of tools make it possible to produce a professional-looking video spot quickly, or with a newer breed of them, produce …
