Pitches For Outdoor LED Displays Getting Fine Enough To Rival High-Bright LCD Units May 16, 2023 by Dave Haynes The high brightness outdoor LCD business has been at least a little insulated from the rise of LED displays because the pixel pitch for outdoor units wasn’t anywhere near tight enough to supplant LCDs for applications that had messaging that would be read at close quarters. Outdoor LED was great, at a distance. But now …
SmilControl Adds Tight User Security In New Version Of CMS Platform May 16, 2023 by Dave Haynes If I wrote about new CMS software version releases I’d be very busy and have almost no readers, as I tend to think the only people who care about version 5.6.2 being released are the people who wrote and QA’d it – but I’ll make an exception here, because I think this is the only …
Wavy LED Canopy Drives Experience In At Chinese Porsche Showroom May 16, 2023 by Dave Haynes This is an interesting use of digital display for a new Porsche Studio urban auto dealer showcase in Changsha, a city of some 10 million people in Central China. There is a big flexible LED canopy, or almost like a flying carpet, suspended over the showroom and visible from the street. If I am reading …
Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators May 16, 2023 by Dave Haynes DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated Systems Europe. The new software, says the Montreal company, “gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments.” Broadsign …
Calling All AV Hosers: Exertis Pro AV Hosting Canada Night In Orlando For Infocomm May 16, 2023 by Dave Haynes The Canadian wing of Exertis Pro AV has organized a Canada Night during InfoComm week in Orlando – a social evening aimed at the pile of Canadians who go annually to the big pro AV trade show. The event is set for June 14th, 6pm – 10pm, at the Green Room in Orlando. The event …
Start-up Offering Free Dual-Screen TV To Consumers, In Exchange For Non-Stop Ads May 16, 2023 by Dave Haynes Via Display Daily (pay wall) A start-up has started taking reservations for a free 55-inch 4K TV that has a second ribbon LCD below it that will run ads and information complementary to what’s playing on the primary display. The service – called Telly – is aimed at consumers, but the concept will probably be …
LED-Driven Silhouettes Drive Experience At New Nike Store In Antwerp May 15, 2023 by Dave Haynes Photo: TDM Space Athletic wear retail seems to always have a lot of screens and visual energy, but this new Rise store for Nike in Antwerp, Belgium does things a little differently, with an upper level that uses big, full motion silhouettes on the walls. The store has LED tickers, big product and branding displays …
Logistics Firm Sees Big KPI Bumps From Putting Digital Signage In Warehouses May 15, 2023 by Dave Haynes It is human nature to be attracted to digital signage with bling – big and flashy screens that demand attention. But here’s a good example of what i call boring signage – screens that just do a job and have a tangible impact. The third-party logistics firm Kenco Logistics uses digital signage displays in its …
DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Dave Haynes Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners May 12, 2023 by Dave Haynes Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms – Adkom and Blip – that aggregate media buying on independent roadside LED billboards in the US not owned by major media companies. The arrangement brings more than 2,000 large format, roadside …
