The ISLE LED Trade Show On Now In Shenzhen. Not There, But We Have Pix And Observations From The Floor March 1, 2024 by Super User One of the biggest LED display trade shows on the planet is on right now in Shenzhen, China, with north of 100,000 people exhibited to walk the floors of what’s called ISLE – short for International Signs & LED Exhibition. Here’s a Day 1 highlights video that provides a sense of what the event looks …
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block March 1, 2024 by Super User Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site has a lot of profile and traffic. That’s the certainly the case with a small but interesting development in LA that has a big 90-degree screen kind of jutting out at …
B12: The Art of B2B-Selling March 4, 2024February 29, 2024 by invidis Redaktion Globally leading industrial companies and automotive groups such as Siemens, Schaeffler, and Volkswagen are the base of Germany’s economic success. They are also demanding digital signage, trade fair, and showroom concept customers. A Germany-based digital signage hidden champion has positioned itself very successfully in this niche as a B2B sales communications specialist.
Big Screens In Three Cities Used To Live-Stream Fashion Show From Milan February 29, 2024 by Super User I didn’t know there was something akin to a Champion’s League for DOOH billboards, but there apparently is – called The United and involving high profile screens in three global cities. The screens – London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square (NYC) and The Moxy in Los Angeles – were block-booked at a …
Retail Media Networks: The USD 140bn Opportunity February 29, 2024 by Antonia Hamberger From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima.
Digital Signage Content: Engaging Experiences Wanted February 29, 2024February 29, 2024 by Stefan Schieker Visible, relevant, memorable and engaging: That is how communication via digital signage must be. Captivating the audience needs a strategy from start to finish. One of the key elements in this is the content.
Data Suggests AI-Driven Chatbots Can Greatly And Effectively Ease Customer Service Burdens Of Tech Companies February 29, 2024 by Super User The challenge for technology companies, across sectors and certainly including digital signage, is that success in building up a customer base also means servicing and supporting all of those customers. There are customer support representatives on the end of phone lines and emails, and there are knowledge bases, FAQs, support ticket archives and, sometimes, user …
ISE Data Deck Backs Up Assertions About 2024 Being Biggest Show To Date February 29, 2024 by Super User The organizers of Integrated Systems Europe tend to be pretty quick about releasing the key attendee headcount and exhibitor count stats after each edition of the show, and now that team has also released more granular data that backs up assertions ISE 2024 was the largest to date. Highlight numbers: 73,891 verified attendees from 162 …
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments February 28, 2024 by Super User The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising environments. The study, called First Class Advertising – The Enduring Magic of Airports, was carried out by the research firm Ipsos – providing what Decaux says is an updated perspective on air …
The DOOH Business is Jargon-Filled And Confusing, Which Is Why Industry Vet Jeff Gunderman Launched DOOH Academy February 28, 2024 by Super User I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement from a digital out of home ad tech company. There are exceptions, of course, but more often than not, I read this stuff and I just go cross-eyed. So I was …
