US Court Rules Copyrights For Generative AI Work Can’t Be Assigned To The Machines August 21, 2023 by Dave Haynes Hat Tip to Jason Cremins of Signagelive for passing along a Linkedin post about a court decision involving generative AI and copyrights. This is the commentary of a Dublin lawyer, regarding a case in a Washington, DC court, filed by plaintiff Stephen Thaler, who has an AI system called the Creativity Machine, which generated a …
London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures August 21, 2023 by Dave Haynes A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively “pay” for virtual use of ad spaces or built spaces made to look like they have ad campaign billboards or posters. The CEO of Ad Rising suggests in a post on …
Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones August 18, 2023 by Dave Haynes This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor billboard. A campaign for a new Samsung Flip phone earlier this year in Brazil adapted a São Paulo roadside OOH display, adding a mechanical system that opens and closes a way-oversized …
German Water Park And Spa’s Facelift Builds In Screens In Key Areas August 18, 2023 by Dave Haynes Via Invidis … This is a fairly straight-forward digital signage integration at a water park and wellness facility north of Munich, Germany – but there are a couple of interesting elements worth exploring. First, the reception area nicely integrates the welcome and ticketing information displays, particularly the “bar-type” skinny display set in portrait to somewhat …
Sony Keeps Growing Out Digital Signage CMS Software Partner Ecosystem, Adding 22Miles August 18, 2023 by Dave Haynes It’s been interesting to watch the differing directions the big pro display manufacturers are taking when it comes to their smart display products and digital signage CMS software. On the one hand, the biggest one – Samsung – has pretty much abandoned traditional software partnerships, and developed its own VXT CMS it is encouraging software …
London Movie Multiplex Uses Curved LED Ribbon For Huge Dynamic Menu Display August 18, 2023 by Dave Haynes The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays – like at this moviehouse at the big Bluewater shopping centre on the eastern outskirts of metro London. The Showcase Bluewater cinema now has a 12-metre wide LED ribbon display installed …
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk August 18, 2023 by Dave Haynes Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on a street-level display, as was done in India for a tea brand. The big display is in an entertainment and lifestyle district in suburban New Delhi, with the inventory sold by …
Dutch Cities Try Sensor-Triggered “Too Loud” Signs To Reduce Roadway Nuisance Noise August 17, 2023 by Dave Haynes The cities of Amsterdam and Rotterdam are testing a system that uses simple, low-rez digital signs along roadways to try to encourage motorists – particularly people with modified motorcycles – to reduce their noise impact. The program, running this summer, involves an audio sensor that triggers a message on the display that says, simply: “Too …
UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting August 17, 2023 by Dave Haynes A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look at the environmental implications of public-facing ad screens, down to the ad campaign level. London-based UniLED collaborated with OPEN Media, Electric Glue and Starling Bank to trial its Screen Energy and Emissions …
LG Shows 30-Inch Extra-Wide Transparent OLED At K-Display Trade Fair In Seoul August 17, 2023 by Dave Haynes The largest display industry exhibition in Korea is on right now in Seoul, with companies such as LG showcasing their latest product advances at what’s called K-Display. Organized by the Korea Display Industry Association, the runs Aug. 16-18 and has roughly 170 exhibiting vendors. The trade show component, as you might expect, is dominated by …
