New Denver-area McDonald’s Doesn’t Even Have Digital Menu Boards, Just Self-Order Kiosks February 28, 2024 by Super User Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR – a QSR giant that’s removed in-store menu displays, relying instead of self-service ordering kiosks. This is from Craig Keefner, who runs the Kiosk Manufacturer Association and writes all the time …
Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech February 28, 2024 by Super User I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce surge pricing at its restaurants next year. I thought, “That’s a business decision that depends on digital signage.” But it turns out the term “surge pricing” never left the lips of …
Specialty PC Maker Seneca Shutting Down As Owner Arrow “Exits The Sale” Of Product Line February 27, 2024 by Super User The specialty computing firm Seneca is being shut down, almost 10 years after it was acquired by the huge Denver-area distributor and VAR Arrow Electronics. An Arrow VP sent around an email to customers Tuesday making them aware of the corporate decision to “exit the sale of Seneca-branded products.” Product will be available to buy …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Super User I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
LED Mainstreamed: Nestle Uses Digital Gate Archways In Saudi Grocery February 27, 2024 by Super User Yet more indication that LED has mainstreamed – digital gateways leading into a big box grocer in Saudi Arabia. This was put in for the global brand Nestle by Saudi Signs Media, an OOH media company based in Jeddah. What I like here is can’t-miss visual dominance of these things, as well as the way …
Azumo Extends Beyond Reflective LCD Into Nano Films That Light Up As Transparent Displays February 27, 2024 by Super User A company that has been pursuing the idea of reflective technology for big LCD displays has come up with a super-thin film that lights up to show crisp visuals and could be applied and made active on surfaces like glass and woodgrain veneers. The Chicago-based display firm Azumo is mainly known for its low-power, sunlight-readable, …
Rear Projection Displays In Empty Storefront Windows Are Back February 27, 2024 by Super User OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop windows as advertising displays once the sun goes down, via rear projection and window films. The post is about a campaign run by Live Nation for the legendary rock band Pearl …
How Digital Engagement Is Reshaping In-Store Buyer Journeys February 27, 2024 by Kevin Kroeger Guest Post: Kevin Kroeger, Spectrio In-store digital displays have long been seen as an effective tool for driving store traffic and impulse purchases, but they can also be used to re-shape consumer habits and drive revisits and store loyalty. Transactional messaging is valuable, of course, in moving the sales needle. But the right screen placements …
AI on Device: Microsoft Signs Contract with Mistral February 27, 2024 by Florian Rotberg Microsoft has agreed on a partnership with French AI start-up Mistral to access other AI LLMs in addition to the USD 13 billion deal with OpenAI. The Mistral LLM is particularly interesting for digital signage, as it can also be operated completely locally (on device).
Lenovo: First Notebook with Transparent MicroLED February 27, 2024February 27, 2024 by Antonia Hamberger Transparency is en vogue – not only at ISE but also to the consumer market: Lenovo is currently showing the first notebook with a transparent MicroLED display at MWC in Barcelona. The technology, although alluring, still needs maturing.
