Times Square: The World’s Fastest Car on Display September 24, 2024September 19, 2024 by Antonia Hamberger Rimac kicked off its promotional tour in Times Square, presenting the 412 km/h Nevera R, valued at around 2.5 million euros. DooH was a key part of the event.
Fossil Fuels: The Hague Bans Outdoor Advertising for Cars and Flights September 19, 2024 by Florian Rotberg In Europe, a ban on tobacco advertising is common, and there are often discussions and implementations of restrictions on alcohol, sweets, and fatty foods. Now, The Hague in the Netherlands is taking it a step further by banning outdoor advertising for fossil fuel-based products and services, including cars, flights, and cruise ships.
Chinese Mall Fills Its Atrium Space With Transparent LED And Experiential Creative September 19, 2024 by Super User Maybe it’s a simple case of the people generating posts having a limited command of English, but sooooo many Chinese LED manufacturers who use Linkedin as part of their marketing efforts put up material that can be interesting to see, but offers few or no details on what readers are looking at. This is a …
Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead September 19, 2024 by Super User Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London …
Trison Sports: “We’re happy with the first year” September 18, 2024 by Florian Rotberg A year ago, Trison expanded into the digital sports sector. With the acquisition of Yellow Bricks, the European digital signage leader has taken the next step. In this interview, CEO Alberto Caceres reflects on the company’s progress.
DooH: Targeting via Licence Plate Recognition September 18, 2024September 18, 2024 by Florian Rotberg I-Media uses license plate recognition to target ads to specific drivers at UK service stations, offering real-time demographic insights via dynamic dashboards.
Screenfeed Adds New Automated Content Highlighting Favorite Local Businesses And Services September 18, 2024 by Super User Minneapolis-based subscription content firm Screenfeed has added the capability for end-users to add automated content to their digital signage screens that points out favorite businesses in their area, using data integration. Called Local Favorites, the community-focused tool displays top-rated places – like restaurants – in the immediate area, using online reviews that are built around …
Where’s The Podcasts? September 18, 2024 by Super User I normally put up Sixteen:Nine podcasts mid-week, but between recording snafus, interview rescheduling and taking some time off last week, there is nothing recorded and ready to air. I do have a couple of chats in the immediate works, and things should be back to a routine by next week.
AV-related Trade Shows Are Back On This Fall, And They Seem To Be Thriving September 18, 2024 by Super User The trade show season is very much back on after a summer break, and the events that touch on pro AV and digital signage directly or by extension seem to be thriving – most notably the giant IFA consumer electronics show in Berlin. The 100th edition of IFA Berlin attracted more than 215,000 visitors from …
DooH: New Owners for Service Station Network September 18, 2024September 17, 2024 by Florian Rotberg DooH networks at highway service stations are popular advertising platforms that investors have taken notice of: In a recent management buy-out, Mayfair has acquired I-Media, the UK’s largest DooH service station network.
