Oktoberfest: The 5 Most Popular Beer Tents September 23, 2024September 23, 2024 by Balthasar Mayer Each of the 17 beer tents at Munich’s Oktoberfest has its own character. But which ones are the most popular? Media agency Planus found out for 2022 by analyzing smartphone GPS data.
NBA’s Miami Heat Incorporates Giant LED Torch Inside Its New Center-Hung Scoreboard At Home Arena September 23, 2024 by Super User This is a good example of how LED introduces more design flexibility for digital displays in large venues – a giant LED sculpture shaped like a flame that fills the space inside an otherwise floating center-hung scoreboard and replay screen array at the arena where the NBA’s Miami Heat plays. The logo-shaped LED sculpture is …
IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media September 23, 2024 by Super User As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some standards and guidelines, and the US-based Interactive Advertising Bureau and its European entity have released the first industry definitions and measurement standards for in-store retail media. Retail media networks (RMNs) as …
Jolt: New EV-DooH Network in Canada September 20, 2024 by Antonia Hamberger DooH/ EV charging company Jolt is entering the Canadian market, planning for 5,000 new charge points. Offering free charging, they aim to turn driver data into a valuable new advertising network.
Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform September 20, 2024 by Super User A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused digital signage. Now Airtame has started marketing a Virtual Airtame solution that takes the dongle out of the hardware mix, making it possible to do that stuff using a dedicated app. …
Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets September 20, 2024 by Super User This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for a concerts a year out. The campaign for pop star Dua Lipa is running on unused retail windows in targeted neighborhoods in the city, using start-up Visual Feeder’s projectors and window …
DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts September 20, 2024 by Super User I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV charging company has announced plans to roll out what could be 5,000 locations across Canada, offering motorists with plug-in vehicles free kilowatt hours at stations that have large digital ad screens …
Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Super User The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
Signagelive Turns The Microphone Over To AI Bots To Talk Digital Signage, And It Sounds Credible September 19, 2024 by Super User Hat tip to Guy Campos at AV Magazine for pointing me to this … Signagelive CEO Jason Cremins, who with his CTO Marc Benson has a long history of being early adopters of emerging tech, has monkeyed around with some AI tools and come up with a podcast that is built around material from a …
Sixteen-Nine: Digital Bling in College Football September 19, 2024 by invidis Redaktion In the US, college sports locker rooms with screens for each player are seemingly becoming a standard. A trend, invidis content partner Sixteen:Nine explores in this recent article.
