Transport for London: The Most Valuable DooH Network in the World? September 23, 2024September 17, 2024 by Balthasar Mayer London transport network operator TFL renews contracts with JC Decaux and Global. But its Our-of-Home network is characterized by more than sheer size.
Moment Factory Launches Business Unit To License Already-Built Immersive Experiences To Third Parties September 17, 2024 by Super User Montreal-based creative technology shop Moment Factory has taken the interesting step of launching a new business unit that makes already-designed immersive multimedia experience available to third parties, enabling the company to enable more ticketed attractions without needing to handle all the operational aspects. Moment Factory Originals is based around a library of immersive experiences the …
Esprit Digital Now Gets To Fly King’s Flag At UK Office September 17, 2024 by Super User Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They just got a King’s Award for International Trade, adding on to the Queen’s Award for International Trade they won in the past. The award was handed out last week during a …
Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand September 17, 2024 by Super User NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry vets. But it has never managed to find a way to trumpet the work it does with a “whale” client. Until now. Kinda sorta. The company is most known for its …
Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency September 17, 2024 by Super User The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …
South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys September 17, 2024 by Super User Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things a bit differently by making screens on the backs of scooters part of a larger ad buy across several ad formats. The online publication TechCentral reports how a company called Polygon …
Yellow Bricks: Trison Acquires Sports Agency September 17, 2024September 17, 2024 by Florian Rotberg Europe’s largest pure-play digital signage integrator, Trison, is taking over Yellow Bricks, a Malaga-based digital agency that specializes in fan engagement and audiovisual management at sporting events. The add-on acquisition complements Trison’s digital signage hardware stadium business and the content creation offering of Trison Necsum.
Red Bull F1 Team Switches On Huge 46-Meter-Wide LED Wall At UK Tech Campus September 16, 2024 by Super User The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success and profile has helped bankroll and warrant a huge 2.4mm pitch LED wall at the team’s “Racing Technology Campus” in the UK. The wall is 46.25 meters wide and 2.75 meters …
ITESMEDIA, Teleste Forge Strategic Partnership Aimed At Optimizing Passenger Information For Public Transport Systems September 16, 2024 by Super User The Montreal-area software and solutions firm ITESMEDIA has developed an interesting technical partnership with a Finnish company that streamlines information-sharing on public transport systems. The strategic partnership with Teleste is built around a solution called the Teleste Hub, which runs on on ITEStransit software platform. Teleste Hub, says PR, helps transport operators improve the passengers’ …
Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Super User Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
