Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency September 17, 2024 by Dave Haynes The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where there are digital screens of all types, sizes and rationales, and Trison has now made a deeper commitment to that with the acquisition of another Spanish company that specializes in fan …
South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys September 17, 2024 by Dave Haynes Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things a bit differently by making screens on the backs of scooters part of a larger ad buy across several ad formats. The online publication TechCentral reports how a company called Polygon …
Red Bull F1 Team Switches On Huge 46-Meter-Wide LED Wall At UK Tech Campus September 16, 2024 by Dave Haynes The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success and profile has helped bankroll and warrant a huge 2.4mm pitch LED wall at the team’s “Racing Technology Campus” in the UK. The wall is 46.25 meters wide and 2.75 meters …
ITESMEDIA, Teleste Forge Strategic Partnership Aimed At Optimizing Passenger Information For Public Transport Systems September 16, 2024 by Dave Haynes The Montreal-area software and solutions firm ITESMEDIA has developed an interesting technical partnership with a Finnish company that streamlines information-sharing on public transport systems. The strategic partnership with Teleste is built around a solution called the Teleste Hub, which runs on on ITEStransit software platform. Teleste Hub, says PR, helps transport operators improve the passengers’ …
Hair Styling Tool Brand GHD Uses Lift-and-Learn Solution Powered By Bluefin, Nexmosphere Tech September 16, 2024 by Dave Haynes Retail-centric all-in-one display company Bluefin has an interesting case study online about helping a manufacturer get noticed in store, and thinking through the fine details to make the screens effective. Manufacturer GHD makes hair styling tools and competes in a many-many billions market for things that dry, curl or straighten hair, and the company decided …
Polish Media Company Mashes Up Sensors For What It Calls AI Screen September 16, 2024 by Dave Haynes The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre as AI Screen, referencing how it is using numerous sensors to shape and trigger content, and also measure audiences. There is nothing overly imaginative or new about outcomes like peddling ice …
Transport For London Renews Giant Ad Concessions For Rail And Bus Systems September 16, 2024 by Dave Haynes The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners for the conventional and digital out of home ad concessions on the rail systems and in the streets. Global will continue to manage the rail estate, including advertising sites on the …
Blinged-Out College Sports Locker Rooms With Screens For Each Player Seemingly Becoming A Standard September 13, 2024 by Dave Haynes A few years ago some big US college football teams started adding digital to their blinged-out locker rooms and training facilities, and it is now looking like elements such as digital signs over each player’s locker and stall are something of a standard in new builds or renos. This is the new $14 million facility …
Cyprus-based DSPL Switches To Windows, Shrinks Camera With V2 Of Analytics-Driven Digital Signage Solution September 12, 2024 by Dave Haynes Digital signage companies are everywhere, and it was interesting to find a PR email recently from a company called DSPL, which is based in Cyprus. If geography leaves you in blank stare mode (that’s me for anything having to do with the financial market), Cyrpus is an island in the eastern Mediterranean Sea, west of …
Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne September 11, 2024 by Dave Haynes Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when I notice someone had the smarts or hard-learned experience to scheme in a kick-rail system on the walkway, so roller bags don’t shred the bottom part of the LED video walls. …
